Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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EU copyright law passes final hurdle

The Council of the European Union has approved the EU’s new law on copyright, making digital platforms like Google and Facebook legally responsible for content they host. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union

Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #fraught relationship #premium inventory #media companies #including hearst

Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #broad audience

Andersen makes Ross its biggest fiction buy in years

Andersen Press has signed a Middle Grade fantasy series from Blue Peter Book Award-winner Ross MacKenzie, in what it called its “biggest fiction acquisition in recent years”. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andersen press

Seeking More Consumer Revenue, Publishers Are Investing Heavily in E-Learning

Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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The Artist Bringing Native American Representation to Comic Books

“I’m doing the same thing that my ancestors did. I’m just telling the stories that I care about, that I love and that are relevant to me,” Jeffrey Veregge says. Continue reading at The Huffington Post

[ The Huffington Post | 2019-03-26 21:37:09 UTC ]
More news stories like this | News stories tagged with: #comic books

Consumer Reports Named Digital Team of the Year at the Folio: Digital Awards

NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cross-platform products #global audience #membership model #shared purpose #full list

McCausland and Saladino win Jane Grigson Trust prize

Elly McCausland and Dan Saladino have won the Jane Grigson Trust prize, marking the first time the judges have decided to award the prize to two shortlisted authors.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
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Other presidents had a brain trust. But the intellectuals backing this White House are a bust.

Trump’s intellectuals want to graft coherence and ideology onto an incoherent leader. Continue reading at The Washington Post

[ The Washington Post | 2019-03-15 10:00:19 UTC ]
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Wordsworth Trust reveals £6.2m Dove Cottage and museum plans

The Wordsworth Trust has unveiled further details of its £6.2m project to bring the poet’s story into the 21st century by enchancing its museum and his former home. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Breslin and Wren honoured at Scottish Book Trust Awards

YA author Theresa Breslin and librarian Deena Wren will be honoured at this year’s Scottish Book Trust Awards.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook cautions magazine execs, SunnyD gets depressed and Snapchat lures advertisers: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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An Ellicott City native's handbag line for 'Game of Thrones' fans

After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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Raven launches its 'biggest ever campaign' for Clark-Platts' The Flower Girls

The marketing campaign for The Flower Girls by Alice Clark-Platts will be Raven Books’ largest to date. Continue reading at The Bookseller

[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
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Book Aid International 2018 Reports Biggest Year Yet, in Africa and Middle East

The educational charity Book Aid International cites 25 countries as destinations of its books donated by publishers last year. The post Book Aid International 2018 Reports Biggest Year Yet, in Africa and Middle East appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle east #books donated