In the Midst of a Downturn, Naturally, Danny Seo Closes Its Biggest Print Issue Ever

Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused lifestyle magazine that emerged from the collapse of its original owner, Harris Publications, in 2016 and was subsequently picked up by Bridal Guide publisher RFP Corp.—says he just closed the biggest issue in the magazine's six-year history, up 15% in advertising revenue over last year's Summer issue, even gaining new clients after the country shut down. "It wasn’t growth that was pre-pandemic," Seo tells Folio:. "It wasn’t things that were in place. These were insertion orders and contracts that were coming in three weeks after it all happened. I was perplexed." We wanted to learn more about how the (more or less) independent magazine has managed to punch above its weight, drum up new business and continue to drive consumer interest in a time of crisis, so we sat down with Seo for the interview below, which has been lightly edited for length and clarity. [caption id="attachment_180477" align="alignright" width="169"] Danny Seo[/caption] Folio: We'll get to the business side, but let's start with the Summer issue itself. How did you go about putting together a new issue remotely, amid everything that’s been going on? Danny Seo: Creatively, we do all original photography. It’s part... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
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Cenveo Shutters Cadmus Printing Plant Amid COVID-19 Downturn

Commercial printer Cadmus Communications is shuttering its Richmond, Va. printing plant and will lay off up to 184 employees by May 31, according to a WARN Act notice filed by parent company Cenveo Corp. this week. "The COVID-19 pandemic has adversely impacted our customers’ businesses and, in... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-07 19:05:44 UTC ]
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Quad Closes Book Printing Operations

The loss of printing capacity is one of the many concerns publishers are facing because of the new coronavirus outbreak—and the business was dealt an unhappy surprise last week when Quad unexpectedly closed its book printing facilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Print Units Are Up 1.1% at the Close of October

Unit sales of print books rose 1.1% in the week ended October 26 over the comparable week last year, helped by strong sales in adult nonfiction, where two big cookbooks debuted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Mexican Newspaper Closes Print Edition After Attack

A newspaper in the city of Parral in northern Mexico decided to temporarily stop publishing its print edition Wednesday after Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-01 18:30:21 UTC ]
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Opinion: The closed nature of the open web

The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network... Continue reading at Advertising Age

[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Bertelsmann 'realigns' printing business, will close Nuremberg site

Bertelsmann plans to close its Nuremberg printing site by April 2021, and has begun immediate talks with employee representatives, with around 670 permanent staffers and 250 contract workers affected. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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Now celebrity magazine set to close print edition

The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News

[ BBC News | 2019-04-01 00:00:00 UTC ]
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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Tiger Woods, Newlyweds, and a Wildlife Crisis Drove April’s Best-Performing Print Issues

Like in previous months, the top performing print magazine issues of April featured a mix of both escapism and depictions of dire crises, according to the most recent data from GfK MRI's Issue Specific Study, which measures how well individual issues perform against a magazine's 12-month... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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NME to close print edition after 66 years

Publisher of music magazine consulting about redundancies, while title will continue online Tell us about your favourite edition of NME The NME is to cease publication in print after 66 years, the weekly music title joining a growing list of once mighty magazine brands that now only exist... Continue reading at The Guardian

[ The Guardian | 2018-03-07 00:00:00 UTC ]
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Tom Hanks closes biggest ever London Literature Festival

Hollywood star turned author Tom Hanks appeared at a sold-out event with Penguin Live last night, marking the finale of Southbank Centre’s biggest ever London Literature Festival at the Royal Festival Hall.  Continue reading at The Bookseller

[ The Bookseller | 2017-11-03 00:00:00 UTC ]
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Woman’s Day ’80th Birthday Issue’ Showcases NASA Astronaut and 3D Printing

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[ AdWeek | 2017-08-01 00:00:00 UTC ]
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Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue

On newsstands and in mailboxes, the 160-year-old magazine continues to defy industry trends. The post Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-07 00:00:00 UTC ]
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The Atlantic Prints Second Run of July/August Issue

"How American Politics Went Insane" cover creates unprecedented demand for print magazine. The post The Atlantic Prints Second Run of July/August Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-20 00:00:00 UTC ]
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The Onion Is Back in Print, for One Issue Only

Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age

[ Advertising Age | 2016-03-14 00:00:00 UTC ]
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Behind closed doors at DPSE: Publishers’ 5 biggest headaches

At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at Digiday

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Independent Press Last Weekly Print Edition Newspaper Issue to Publish May 27

NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources.   Paul Provost, vice president of loca ... Continue reading at Editor & Publisher

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Springer Nature Opens New Journals; Nature Research Creates New Conference With NASA

Space travel is the subject of a new conference from Nature Research and NASA, and Springer Nature creates two new journals in applied science and medicine. The post Springer Nature Opens New Journals; Nature Research Creates New Conference With NASA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-12 00:00:00 UTC ]
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