Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused lifestyle magazine that emerged from the collapse of its original owner, Harris Publications, in 2016 and was subsequently picked up by Bridal Guide publisher RFP Corp.—says he just closed the biggest issue in the magazine's six-year history, up 15% in advertising revenue over last year's Summer issue, even gaining new clients after the country shut down. "It wasn’t growth that was pre-pandemic," Seo tells Folio:. "It wasn’t things that were in place. These were insertion orders and contracts that were coming in three weeks after it all happened. I was perplexed." We wanted to learn more about how the (more or less) independent magazine has managed to punch above its weight, drum up new business and continue to drive consumer interest in a time of crisis, so we sat down with Seo for the interview below, which has been lightly edited for length and clarity. [caption id="attachment_180477" align="alignright" width="169"] Danny Seo[/caption] Folio: We'll get to the business side, but let's start with the Summer issue itself. How did you go about putting together a new issue remotely, amid everything that’s been going on? Danny Seo: Creatively, we do all original photography. It’s part... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
Imagine being ushered into a vast and palatial room on a sumptuous estate to rival Versailles… and before you, across a golden table, lies a smorgasbord of delights. A banquet fit for a king, a queen, or even an emperor. As you gaze upon this wonder, you’re told you may eat only one meal from […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-02 19:16:57 UTC ]
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The U.S. Justice Department is suing to stop the proposed $1.4 billion deal between Quad/Graphics and LSC Communications on antitrust grounds. Continue reading at The New York Times
[ The New York Times | 2019-06-24 16:52:47 UTC ]
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HarperCollins welcomed 240 people to its “biggest ever” ‘Big Book’ event aimed at retailers, featuring authors such as David Baddiel, Tracy Chevalier and Nigel Slater. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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'It's hard to keep up with Trump's outrages,' says Max Boot, the conservative author and historian who sounds the alarm about the GOP in his new release. The post Max Boot’s ‘Corrosion of Conservatism’: Big Book for WW Norton at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-09 00:00:00 UTC ]
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During spells at OUP, Doubleday and Scholastic, David Fickling published some of the biggest names in 20th century publishing. He reveals how he has managed to balance commercial nous with creative freedom. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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'Magnolia Table,' cookbook by the star of HGTV mega-hit 'Fixer Upper,' sold more than 169,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-02 00:00:00 UTC ]
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With no single title emerging as the big book of the fair, and gossip still focused on recent reports about the $65 million advance the Obamas landed from Penguin Random House, a number of novels have been the subject of chatter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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HGTV stars Chip and Joanna Gaines have the #1 book in the country with ‘The Magnolia Story.’ Plus new books turn up the brightness on the Twin Peaks and Outlander TV series, the holiday season comes early to our bestseller lists, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Canongate has acquired its fourth book by Simon Garfield, titled In Miniature, describing it as a "big book of small things". Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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'The Magnolia Story' by Chip and Joanna Gaines, stars of HGTV's 'Fixer Upper,' sold more than 121,000 print copies in its first week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Swindon Council’s plans to close 11 libraries “will cause long-term damage" to the futures of constituents, Nick Poole c.e.o. of libraries body CILIP has said. Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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With the Frankfurt Book Fair now well underway, and still no big book in sight, there was another dizzying round of deal-making that has left fair-goers tracking an ever-growing list of books gaining buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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One thing the absence of a big book has meant is that a handful of titles—drawing strong advances from editors in the U.S. and abroad—are being clumped into an ever-growing list of buzzed-about books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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The internet is awash with reports that Spotify, the music streaming service, is adopting The Big Book of Dystopian Futures as its new corporate policy. The furor is over the company's updated privacy policy, which includes new statements about wha... Continue reading at Engadget
[ Engadget | 2015-08-21 00:00:00 UTC ]
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The designer who pioneered the ‘big book look’ - creating covers for more than 6,500 books, ranging from Catch-22 to One Flew Over the Cuckoo’s Nest - has died aged 91 in New York. Here are some of his best Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-06-16 00:00:00 UTC ]
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With no single title emerging as the big book of the fair, we offer a rundown of some of the novels, and big nonfiction titles, people were talking about in London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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Art directors have been lucky recently when it comes to pay. Over the last five years, average salaries have gone up by almost 30 percent, according to FOLIO:'s 2014 Art Salary Survey, outpacing raises for almost every other job in the magazine industry. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
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Hodder & Stoughton has signed a two-year deal for exclusive publishing rights for "The Great British Bake Off" programme with producer Love Productions. The GBBO branded books, including The Big Book of Baking by Linda Collister and Christmas by Lizzie Kamenetzy, have previously been... Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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