To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]

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Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek

[ AdWeek | 2024-12-04 14:08:26 UTC ]
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Jan Wade to Retire from WISN in Milwaukee

Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek

[ AdWeek | 2024-11-20 12:01:33 UTC ]
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Revenue is up across our list of New York's largest privately held companies

Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York

[ Crains New York | 2024-11-18 11:03:10 UTC ]
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John Humphries to Retire as GM of WYFF

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek

[ AdWeek | 2024-10-15 20:00:19 UTC ]
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OpenAI partners with Cosmopolitan and Elle publisher Hearst

Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget

[ Engadget | 2024-10-08 18:05:17 UTC ]
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Hearst Names Derek Schnell Regional Director of News

Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek

[ AdWeek | 2024-10-01 18:28:35 UTC ]
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How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday

[ Digiday | 2024-09-25 04:01:00 UTC ]
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How ‘Taylor Swift (Spotlight on a Legend)’ Got Made

An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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Comic-Con leak sparks rumors of two remastered Soul Reaver games

San Diego Comic-Con is a popular time to announce any big news for the geekdom, but it's also a popular time for big news to accidentally get revealed early. Today, an attendee took a photo of the booth for comic publisher Dark Horse that may have leaked plans for a remaster of two Soul Reaver... Continue reading at Engadget

[ Engadget | 2024-07-25 22:39:07 UTC ]
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Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

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[ Digiday | 2024-06-10 04:01:00 UTC ]
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BuzzFeed shares soar as Vivek Ramaswamy takes activist stake

BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York

[ Crains New York | 2024-05-22 14:46:15 UTC ]
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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business

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[ Digiday | 2024-03-27 04:01:00 UTC ]
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Weed PSA Asks: Can a Bowl Be Super Without Cannabis?

There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different. But in the San Francisco 49ers home market, Hearst Media has broken ground by running a cannabis advocacy ad in its Sunday Super Bowl... Continue reading at AdWeek

[ AdWeek | 2024-02-12 01:06:09 UTC ]
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Larry Hughes, Longtime William Morrow Chief, Dies at 98

Larry Hughes, who began his publishing career as an assistant editor at Pocket Books in 1949 and rose to become chairman of the Hearst Trade Book Group some 40 years later, died on November 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-11-02 09:10:33 UTC ]
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Microsoft wants to stream PC Game Pass games, too

Xbox Game Pass’s streaming powers are remarkable, but so far they’ve been limited to titles that have been released on Xbox consoles. Game Pass includes a ton of PC games (and plenty that are available on both), but in order to play them, you have to download the files locally and play... Continue reading at PC World

[ PC World | 2023-09-18 14:49:58 UTC ]
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Cosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change

The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek

[ AdWeek | 2023-08-30 11:38:30 UTC ]
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Newsroom unions’ return to office negotiations heat up as fall approaches

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[ Digiday | 2023-08-28 04:01:00 UTC ]
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