Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
News tagged with:
#product development
#natural extension
#physical retail
#hearst
Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with:
#experience producing
#received interest
Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
More news stories like this | News stories tagged with:
#internship program
#paul miller
#separate entity—thenationfund
#digital media
#publishing companies
Jeanine Cummins’s novel, acclaimed by Oprah Winfrey, Stephen King and others, also faces scathing criticism from Latinx writersJeanine Cummins’s British publisher, Headline, is standing shoulder to shoulder with the American press that published her divisive thriller, declaring that it is proud... Continue reading at The Guardian
[ The Guardian | 2020-01-24 14:53:36 UTC ]
More news stories like this | News stories tagged with:
#british publisher
#backlash continues
#sparked debate
#american dirt
#seven-figure sum
#flatiron books
#don winslow
#film deal
#book club
Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#popular science
#product category
#royalty rates
#retail sales
#bonnier
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#unprecedented challenge
#publishers aren
#fair share
#ad blockers
#walled gardens
#media landscape
#digital publishers
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#direct result
#online publishing
#digital media
Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 00:49:57 UTC ]
More news stories like this | News stories tagged with:
#nine-month mark
#group revenues
#bertelsmann
Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#reader revenue
#top publisher
More U.S. trade book publishers than ever are licensing Franco-Belgian, Italian, Spanish, and northern European comics and offering new frontlist titles and archival collections in English translations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#frontlist titles
#trade book
Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday
[ Digiday | 2019-09-27 04:00:48 UTC ]
More news stories like this | News stories tagged with:
#revenue diversification
#publishing summit
Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
Revenues from US publishers have increased 6.9% to nearly $6 billion for the first six months of 2019, with growth in all categories apart from e-books, according to the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 22:31:10 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#$6 billion
Affordable rents and the ever-burgeoning Brooklyn literary community have drawn indie presses to the Old American Can Factory in Gowanus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary community
Employment in publishing grew by 3.9% in 2018, giving it the third highest growth in all UK creative industry sectors, new statistics show. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 15:25:54 UTC ]
More news stories like this |
The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with:
#news publishers
A number of publishers and licensors exhibiting at or attending this year’s Licensing Expo in Las Vegas are looking to license their proprietary, book-based brands to manufacturers of toys, arts and crafts, apparel, and other products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#licensing expo
#las vegas
Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#revenue potential
#google amp
Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#midtown comics
#previous year
Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#grow abroad
Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers