Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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On Saturday, thousands of members of the publishing community plan to participate in the many marches planned around the country to protest the policies of President Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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The Internet, and the platforms now available to create various online gatherings, have changed our world and continue to do so. New ways to combine the power of assembled individuals—financially, socially, creatively—are being introduced all the time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Sales in John Wiley's newly-created publishing segment fell 7% in the second quarter ended October 31, 2016 compared to a year ago. Book sales fell 9% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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Nonprofit indie press Transit Books is dedicated to publishing international literature and works-in-translation. Its inaugural list hits in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Audio is a real “growing force” but the formulaic nature of publishing is “crippling” for the industry, the Society of Young Publishers (SYP) Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Bloomsbury’s total revenues were up 19% to £62.7m for the six months ending 31st August 2016, which is “in line with management’s expectations”, though the company expects sales to be “significantly second-half weighted” due to Christmas sales and October being the "peak period" for academic... Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Since Hachette first experimented with an annual Book Club Brunch for consumers, in 2011, the gathering, held in New York City, has more than quadrupled in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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US publishers’ revenues were up 4.2% year-on-year to $662.2m in February ($597.4m in February 2015), with sales for the first two months of the year now down 3% overall ($1.68bn) compared to 2015, according to statistics released by the Association of American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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Red Hook Editions describes itself as more of a "publishing community" than a publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Egmont Group, the Scandinavian media group that owns Egmont Publishing, said 2015 was a "satisfactory” year, as revenues increased 1.5% to €1.6bn (£1.25bn). Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian
[ The Guardian | 2016-03-14 00:00:00 UTC ]
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After four years of litigation, the Apple price-fixing case is over. But when can consumers expect to see the $400 million in refunds coming their way? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Advertising decreases cause a £2m quarterly loss for Postmedia NetworkCanada’s largest newspaper publisher, Postmedia Network, is instituting a programme of cost-cutting. Why? The sobering figures tell the story.Revenue for the quarter that ended on 30 November 2015 showed a 13.1% decrease on... Continue reading at The Guardian
[ The Guardian | 2016-01-14 00:00:00 UTC ]
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Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution. At the end of January 2015, I b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
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