New York Fashion Week gets a fashionable pop-up newsstand

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-10 17:20:34 UTC ]
News tagged with: #hearst autos #perfect moment #hearst

Other Publishing stories related to: ' New York Fashion Week gets a fashionable pop-up newsstand '

New York Fashion Week gets a fashionable pop-up newsstand

[ Advertising Age | 2019-09-10 17:20:34 UTC ]
More news stories like this | News stories tagged with: #hearst autos #perfect moment #hearst

Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
More news stories like this | News stories tagged with: #hearst autos #hearst

Why New York’s political world is gathering in Puerto Rico this week

Eric Adams’ troubles and a potential primary challenge will be front-of-mind at this year’s Somos conference. Continue reading at Crains New York

[ Crains New York | 2023-11-06 20:42:43 UTC ]
More news stories like this | News stories tagged with: #political world #puerto rico #somos

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen

Asian-Pop Makes Big Showing at New York Comic Con 2018

Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big presence #javits center #manga festival #mixed reviews

Paris Fashion Week: For spring and summer 2019, a mutinous Maison Margiela breaks with the binary

Waiting for the Maison Margiela spring and summer 2019 runway show to begin Wednesday, I ran across a TED Talk a friend had posted to her Facebook feed. Titled “How Your Language Shapes the Way You Think,” it featured cognitive scientist Lera Boroditsky explaining how the Kuuk Thaayorre people... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted talk #facebook feed

Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek

[ AdWeek | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #increase dramatically

This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing mobile #advertising week #ad business #adweek magazine

Diversity and Pop Culture Reign at New York Comic Con

With 151,000 attendees, this year’s edition of the New York Comic Con had the largest crowd ever announced at a North American con. And despite the size, it seemed to be an overwhelmingly peaceful celebration of pop culture, and the diversification of fandom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest crowd #pop culture

New York Comic Con Gets a “Super” Week, New Antiharassment Policy

In a few days, the eclectic comics and pop culture mix of New York Comic Con (NYCC) will stretch well beyond the walls of the Javits Center, becoming a new 11-day event series that organizer ReedPop is billing as New York Super Week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center #organizer reedpop

The New York Times, The Daily and New Yorker Top Performing Titles on Apple’s Newsstand

In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #magazine industry

Lachlan Murdoch’s whirlwind week: from US court testimony to Sydney Christmas party as elites rub shoulders | The Weekly Beast

Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian

[ The Guardian | 2022-12-09 01:26:31 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #weekly beast #global head #week began #fox news #political leaders #news corp

Weekly E-Ranking: Eleanor Oliphant spends 14th week at the top

For an eighth week in total, the Weekly E-Book Ranking top two are once again completely fine—Gail Honeyman’s blockbuster début and Nibbies board-sweeper Eleanor Oliphant is Completely Fine and its perennial runner-up, Heather Morris’ The Tattooist of Auschwitz. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eighth week #heather morris

Bookstore Pop-ups Keep On Popping Up

To avoid the high costs of real estate, booksellers are increasingly turning to pop-up shops to test the bookselling waters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high costs #real estate #increasingly turning

The Weekly Scorecard: Tracking Unit Print Sales for Week Ending January 8, 2017

Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly scorecard #nielsen bookscan

Unstoppable Train takes the Weekly E-Ranking number one for a 14th week

The Girl on the Train (Transworld) has chugged its way into a 14th non-consecutive week as the Weekly E-Ranking number one. Continue reading at The Bookseller

[ The Bookseller | 2016-12-25 00:00:00 UTC ]
More news stories like this |

Weekly E-Book Ranking: five weeks at the top for Moyes' Me Before You

Jojo Moyes makes it five weeks on the trot at at the summit of the Weekly E-Book Ranking, with the film-boosted sales of Me Before You (Michael Joseph) showing little sign of slowing down. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this |

The Weekly Scorecard: Tracking Unit Print Sales for the Week Ending February 28, 2016

Unit sales of print books rose 5% in the week ended Feb. 28, 2016, over the similar week last year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly scorecard #nielsen bookscan

The Weekly Beast: drama at Australian Women's Weekly, Cleo and Dolly

Cleo is dumped and Helen McCabe’s tenure editing AWW ends as News Corp beds down new year appointments and Daily Mail Australia splits with NineThere has been enough drama at the magazine empire of the Australian Women’s Weekly, Dolly and Cleo in the past month to fuel another couple of... Continue reading at The Guardian

[ The Guardian | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bauer media #senior executives #job lined #top brass