Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Summit takes McSweeney’s publisher Amanda Uhle’s searing family memoir, Delacorte lands Elle Kennedy’s debut YA thriller, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Among the week's headlines: a new report reinforces the value of school libraries; PEN America finds school book bans still surging; and an epic battle over the public library in Superman's hometown of Metropolis (...Illinois). Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Leigh Bardugo’s ‘The Familiar,’ a standalone fantasy novel, is the #3 book in the country. Plus Anne Lamott returns with ‘Somehow,’ a meditation on matters of the heart, and Elsie Silver launches a new romance series with ‘Wild Love.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, April 21, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-17 13:00:26 UTC ]
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Among the headlines this week: ALA releases the 2024 State of America's Libraries Report; PLA reports strong attendance at its annual conference; and Idaho passes a "harmful to minors" bill. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Abby Jimenez has the #2 book in the country with ‘Just for the Summer,’ the Good Morning American Book Club pick for April. Plus ‘A Gentleman in Moscow’ author Amor Towles returns with a fiction collection, ‘Table for Two,’ and Don Winslow concludes his Danny Ryan trilogy with ‘City in Ruins.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, April 14, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-10 13:00:31 UTC ]
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Paul Tremblay’s YA debut goes to Quill Tree Books, St. Martin’s signs an exploration of Taylor Swift’s Nashville years, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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Easter titles, including three P.J. Funnybunny books by Marilyn Sadler, dominate this week’s children’s picture book list. Plus cultural critic Hanif Abdurraqib returns with ‘There’s Always This Year,’ and a pair of books caution parents against screentime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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Percival Everett’s ‘James,’ a retelling of ‘The Adventures of Tom Sawyer’ from Jim’s perspective, lands at #3 on our hardcover fiction list. Plus Dog Main graphic novelist Dav Pilkey pays it forward, and ‘Ghost Town Living’ author Brent Underwood stakes his claim. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Among the week's headlines: PLA 2024 is on deck for next week in Columbus and with a new opening speaker; Washington passes a bill to protect libraries; and federal library funding will remain stable for 2024, but next year's budget battle is already heating up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, March 31, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-03-27 13:00:21 UTC ]
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