Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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John Grisham’s ‘Camino Ghosts’ is the #1 book in the country. Plus Greg Iles revisits attorney turned Natchez, Miss., mayor Penn Cage in ‘Southern Man,’ and Caitlin Rozakis, with ‘Dreadful,’ bakes up a comedic fantasy debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Scholastic snaps up Suzanne Collins's new entry in the bestselling Hunger Games series, Red Tower signs three by Melissa de la Cruz, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Among the week's headlines: An appeals court upholds a key freedom to read decision in Llano County, Texas; author Hanif Abdurraqib will keynote the ALA's Rally for the Right to Read; and what happened to the Free Library of Philadelphia's Author Events team? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, June 9, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-05 13:00:29 UTC ]
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Where to start with romantasy, the return of Reese's YA book club, and more of the most clicked-on news of the week. Continue reading at Book Riot
[ Book Riot | 2024-06-02 15:00:00 UTC ]
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Among the week's headlines: outgoing ALA president Emily Drabinksi hits the road ahead of the ALA Annual Conference; book bans in Tennessee are poised to get more complicated as a new statewide commission begins work; and the Louisiana state senate passes a bill giving politicians control over... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, May 26, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-22 10:00:03 UTC ]
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Grab your coffee, kick up your feet, and dive into our best stuff from another eventful week in the world ... Continue reading at Book Riot
[ Book Riot | 2024-05-18 15:00:00 UTC ]
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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
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Dey Street lands Jason Fagone’s AI love story, Vintage takes Amy Vincent’s Jane Austen collab, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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‘Long Island,’ Colm Toíbín’s sequel to 2009’s ‘Brooklyn,’ lands at #5 on our hardcover list. Plus Entangled Publishing debuts some deluxe models, and a new cast of celebrity memoirs walk the bestseller carpet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, May 19, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-15 13:00:09 UTC ]
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