Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, December 3 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-29 14:00:57 UTC ]
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These days, there's a cookbook for practically every franchise. We talk to two writers behind cookbooks for Tolkien and H.P. Lovecraft. Continue reading at Book Riot
[ Book Riot | 2023-11-24 11:35:00 UTC ]
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Rebecca Yarros re-ups with Montlake for two more standalone contemporary romances, Putnam buys three novels from Southern gothic horror author Andy Davidson, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, November 26 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-22 14:00:26 UTC ]
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New York Governor Kathy Hochul has signed New York state bill S5026—known as the Freelance Isn’t Free Act, and intended to protect freelance workers including authors and journalists on contract—into law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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BookTok sensation Rebecca Yarros has the #1 book in the country with 'Iron Flame,' sequel to 'Fourth Wing,' which appears twice on our top 10 list. Plus Christopher Paolini returns to the world of Eragon with 'Murtagh,' and Ali Hazelwood makes a foray into YA with 'Check & Mate.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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ALA names an interim executive director; New York City libraries curb services after a mid-year budget cut; Moms for Liberty goes after Scholastic Book Fairs; and the Pew Research Center finds people are increasingly turning to such social media sites as TikTok for news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Ballantine signs Norah O’Donnell to write a “female-focused retelling of American history,” Jamaica Kincaid sells a book about her garden in Vermont to Timber Press, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, November 19 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-15 14:00:45 UTC ]
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Erin French has the #7 book in the country with 'Big Heart Little Stove,' which follows her cookbook 'The Lost Kitchen' and memoir 'Finding Freedom.' Plus the Fonz writes about 'Being Henry,' and a new hockey romance skates onto our list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Among the week's headlines: a good election night for libraries meant a bad one for book banners; a national teachers group met with Scholastic leaders over the company's abandoned program to segregate diverse books; and librarians fired for defending the freedom to read headed to the U.S. Equal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Lee and Andrew Child sell four new Jack Reacher thrillers to Delacorte, Dey Street buys a guide to throwing “the greatest dinner party of all time” from Benny Blanco, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Patmos Public Library is finally being funded after two previous losses and Pella Public Library retains its independence. Continue reading at Book Riot
[ Book Riot | 2023-11-08 15:08:37 UTC ]
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From a poignant reunion at Pearson airport in Toronto to pairs figure skating action in Chongqing, China, here are some of the best Canadian images of the past week. Continue reading at CBC
[ CBC | 2023-11-08 14:04:35 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, November 12 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-08 14:00:12 UTC ]
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Britney Spears tops the bestseller list, two third novels in series see sales breakthroughs, a book on Mitt Romney does notably well, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Jen Psaki sells two to Scribner, Viking buys a “reckoning with the Korean War” by Grace M. Cho, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Among the week's headlines: the Alabama Public Library Service suggests moving on from the ALA's Library Bill of Rights; an Arkansas librarian recently fired for defending the freedom to read has no regrets (and a lawyer); lawmakers in Massachusetts consider a new library e-book bill; and Barack... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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