Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers. “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
News tagged with:
#product development
#natural extension
#hearst
Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports world
#female executives
#produce content
#nbc sports
#instagram account
#digital publisher
#growing list
From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#norwegian publisher
#frankfurter buchmesse
#growing challenge
#publishing today
“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad revenue
#european publishers
As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#growing market
Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year earlier
#post google
#digital revenue
IDW Media reported that sales in its publishing group fell 12.1% in fiscal 2017 compared to fiscal 2016, but that it expects improved results in the current year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#current year
#publishing revenue
Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook news-feed
Founded in 2009, OR was designed to be a new kind of publisher with a new kind of business model. Almost a decade later, that's still mostly true. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business model
Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer revenue
Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this |
European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video revenue
#european publishers
#owned sites
#digiday research
European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european publishers
#digiday research
Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#richard gingras
#search giant
#share revenue
#google aims
#news publishers
Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |
US book publishing revenues have risen 4.9% for the first quarter of 2017 following higher sales in Adult books and higher education course materials, the Association of American Publishers (AAP) has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#higher education
#adult books
#higher sales
A new report issued this week by the trade association representing German publishers and booksellers revealed that book revenue was up 1% in Germany last year, hitting €9.28 billion ($10.41 billion). The largest segment seeing gains was children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#report issued
BookCon, which returned to New York City and to a two-day format, drew a strong crowd, continuing to skew towards female readers of YA literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ya literature
#female readers
Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#balance sheets
#facebook video
#post publishers
[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital strategy
Almost half the companies on our annual ranking of fast-growing independent publishers posted triple-digit gains between 2014 and 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual ranking