BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
News tagged with:
#print product
#sister publication
#advertising age
#print advertising
Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#audience data
#magazine brands
Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick dolan
#digital publishers
#long ago
#ad prices
#short period
An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long career
#good housekeeping
#hearst corp
Frankfurt Book Fair StoryDrive speaker and Swedish provocateur, Alexander Bard, argues that the internet is engendering a new collective spirituality. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#internet age
Henry Winkler, David Almond and Alex T Smith will visit Bristol Children’s Hospital later... Continue reading at The Bookseller
[ The Bookseller | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david almond
The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital transformation of the cable industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
#digital transformation
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global head
#advertising sales
#key elements
For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
#digital video
#made sense
#pilot launch
#entertainment industries
#including video
#additional cost
Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish retailer
#digital book
#absolutely perfect
#big deal
#british tabloid
#great idea
Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marie claire
Food preservation—whether through fermenting, pickling, canning, or other methods—has seen a remarkable resurgence of late. What’s behind this increased attention, and where is the movement headed? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
More news stories like this |
Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription revenue
#text message
#horse hound
Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unlike buzzfeed
#article pages
Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing and discovery issues has made tablet magazines a har ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#apple introduced
#tablet apps
Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age
[ Advertising Age | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher posts
Find out who to meet, what to see, and trends to discuss at the Frankfurt Book Fair. Download our Frankfurt 2014 Preview magazine here. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-20 00:00:00 UTC ]
More news stories like this |
Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#4% compared