Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
News tagged with: #publishing business #licensing deals

Other news stories related to: "Brands for Babies"

The Boss Baby Gets a Starring Role – and Second Billing

Marla Frazee did not immediately start planning what she'd wear to the premiere when Dreamworks Animation optioned the rights to her 2010 picture book, 'The Boss Baby.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #starring role #boss baby

How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner year #bbc america

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #remains unclear #person familiar

Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded videos #print magazine

Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #competitive advantage #tech giants #hiring writers #publishers turn

Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publish guide #russell brand

New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #golf digest #architectural digest #bon apptit

With sales like this, baby, Bruce is number one

Bruce Springsteen has thundered into the Official UK Top 50 number one spot with his memoir Born to Run (Simon & Schuster), which sold 37,518 copies for £437,540, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-10-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #memoir born #bruce springsteen

Simon Sweetman: Baby, I was born to read Bruce Springsteen's memoir

OPINION: I start more books than I finish now – as is the way of the working parent, the overzealous music fan, a keen reader with eyes bigger than my, erm, mind… Continue reading at Stuff

[ Stuff | 2016-09-28 00:00:00 UTC ]
More news stories like this |

In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand director

What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine partners

Bloomsbury hires IP and brand director

Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intellectual property #hit entertainment #previously worked #brand director

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving companies #global head #flip side

Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner ads #growing demand #native advertising #branded content

Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printed page #post citing

JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month.  Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #best-selling author #two-part play #eighth book #harry potter #jk rowling

Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #guinea pig #quarterly magazine #facebook pages

Bridget Jones's Baby on the way into print, Helen Fielding says

To accompany forthcoming film of the same name, the book will recount the bestselling heroine’s ‘somewhat bumpy journey into motherhood’Bridget Jones is back: author Helen Fielding has reunited with her bumbling, much-loved creation yet again, with the latest instalment in her misadventures set... Continue reading at The Guardian

[ The Guardian | 2016-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #previously believed #forthcoming film #jonathan cape #latest instalment #helen fielding #bridget jones

Bridget Jones’s Baby book coming in October

Helen Fielding is set to publish a new book in the Bridget Jones franchise in time for Christmas entitled Bridget Jones’s Baby: The Diaries. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helen fielding #bridget jones

Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #similar approach #include people #selling advertising #streamlined approach #tech giants #selling ads