Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
News tagged with: #publishing business #licensing deals

Other Publishing stories related to: 'Brands for Babies'

Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #hiring writers #tech giants #competitive advantage

Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand #publish guide

New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bon apptit #architectural digest #golf digest

With sales like this, baby, Bruce is number one

Bruce Springsteen has thundered into the Official UK Top 50 number one spot with his memoir Born to Run (Simon & Schuster), which sold 37,518 copies for £437,540, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bruce springsteen #memoir born #nielsen bookscan

Simon Sweetman: Baby, I was born to read Bruce Springsteen's memoir

OPINION: I start more books than I finish now – as is the way of the working parent, the overzealous music fan, a keen reader with eyes bigger than my, erm, mind… Continue reading at Stuff

[ Stuff | 2016-09-28 00:00:00 UTC ]
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In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director

What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine partners

Bloomsbury hires IP and brand director

Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director #previously worked #hit entertainment #intellectual property

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flip side #global head #giving companies

Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #native advertising #growing demand #banner ads

Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post citing #printed page

JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month.  Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #harry potter #eighth book #two-part play #best-selling author

Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook pages #quarterly magazine #guinea pig

Bridget Jones’s Baby book coming in October

Helen Fielding is set to publish a new book in the Bridget Jones franchise in time for Christmas entitled Bridget Jones’s Baby: The Diaries. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bridget jones #helen fielding

Bridget Jones's Baby on the way into print, Helen Fielding says

To accompany forthcoming film of the same name, the book will recount the bestselling heroine’s ‘somewhat bumpy journey into motherhood’Bridget Jones is back: author Helen Fielding has reunited with her bumbling, much-loved creation yet again, with the latest instalment in her misadventures set... Continue reading at The Guardian

[ The Guardian | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bridget jones #helen fielding #latest instalment #jonathan cape #forthcoming film #previously believed

Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #tech giants #streamlined approach #selling advertising #include people #similar approach

Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #magazine brands

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks

Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stark difference #building bridges