Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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#digital growth
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What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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#sponsored content
#leading publishers
#holiday season
#facebook advertising
#fight google
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Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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#storydrive asia
Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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#publishers association
#print sales
#digital revenues
#trade publishers
#digital sales
Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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#growing frustration
#internet giants
#distributing content
#digital traffic
Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#ad reinsertion
#key component
#premium publishers
"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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#international editions
#digital chief
Carlton Publishing Group has hired Japhet Asher as digital director to oversee the company’s augmented reality (AR) and digital product development. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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#digital director
It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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#book business
#digital age
#reading habits
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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#$200 million
#$20 million
#released today
#holiday shoppers
Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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#subscription revenue
#overwhelming majority
#vast majority
#print editions
#publishers made
#editorial content
#print product
The acquisition includes Dealer Magazine, as well as a series of smaller regional events in the retail automotive space. The post Emerald Expositions Purchases Digital Dealer Expo appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-18 00:00:00 UTC ]
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If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
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#search engine
#pleasantly surprised
#google amp
#post publishers
From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
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#branded videos
#print magazine
Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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#2nd december
#taking place
#futurebook conference
#launched ahead
#early results
#self-published writers
#digital census
The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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#attract advertisers
#individual components
Caress, a contemporary romance line, and Liaison, a romance suspense line, are being added to the publisher's romance genre umbrella imprint, Lyrical Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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#lyrical press
HarperVoyager has released an enhanced edition of the first book in George R R Martin's A Song of Ice and Fire series, which will include an excerpt from the upcoming sixth book, in celebration of the 20th anniversary of the title. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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#20th anniversary
#fire series
#enhanced edition
Pearson has signed a one-year partnership agreement with Jisc to speed the transition of its school textbooks to digital. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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#school textbooks
#pearson partners
Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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#video ads
#room full
#data providers
#advertising week
Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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#months ago
#steady stream