Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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#digital media
Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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UK publishers celebrated a 1% rise in the invoiced value of their annual sales in 2015, to a total of £4.4bn, with a strong home market compensating for some tough areas in export. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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#annual sales
#1% rise
At the ABA town hall, booksellers raised a range of issues, from paying a living wage to whether cover prices should be removed from books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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#publisher hopes
#print magazines
#latest bid
#legacy publishers
Describe your role I assist on specialist digital projects across the four imprints of Kings Road Publishing: Blink, Templar, Studio Press and Weldon Owen. My role enables me to work on a wide spectrum of exciting projects, from app scoping and testing, to ebook management and sales reports,... Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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#weldon owen
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The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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#safety net
A year on from the announcement of the creation of Sharjah’s Book City, Ahmed Al Ameri, director of Sharjah Book Fair and chairman of the Sharjah Book Authority, said the plans were “going well”. He indicated that it will launch this year, though he did not reveal a date. Continue reading at The Bookseller
[ The Bookseller | 2016-05-06 00:00:00 UTC ]
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#book city
This is an exciting time for Sharjah-based publisher Kalimat. Caroline Carpenter finds out more. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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#digital solutions
Over the years, the learning industry has been working on various options to find answers to two core questions: "Just how does one make learning more effective?" and "What is the best way to keep learners engaged and motivated with the content?" Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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What went into the initial stages of planning and executing a digital publishing project? Which area posed the biggest challenge? What happened after the project was near completion? Here, 18 digital-solutions providers talk about their unique projects and give a broad idea on the type of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Amazon’s new Kindle Oasis e-reader has received praise from reviewers for its design and engineering, but with a price tag of £270 for the cheapest model and £330 for added 3G internet capabilities it has also been called "too expensive for the average user". Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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#price tag
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With a company name that is derived from the phrase intelligent content architecture, Ictect promotes a different and structured way of looking at unstructured content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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#digital solutions
With nearly 4,000 biomedical research papers published every day, there is an information overload in the scientific research and knowledge world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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#information overload
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Little, Brown's reissue of seven classic George Plimpton sports titles sees them appear in digital format for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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#digital format
Vodafone and the British Library have partnered to make some of the earliest and rarest editions of Shakespeare’s plays available to download from specially-designed wallpaper featuring virtual library bookshelves. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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#british library
[Sponsored Content] A look at Champions, a quarterly magazine produced by nonprofit career and technical association SkillsUSA. The post One of Our Favorite Nxtbook Digital Publications from March appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-27 00:00:00 UTC ]
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E-book sales growth may be slowing, but the digital publishing revolution isn't going anywhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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After Freedom Communications filed for bankruptcy last year, the question was who would buy its newspapers, the Orange County Register and Riverside Press-Enterprise. Now that they have been sold to Digital First Media, another question looms: Who will buy Digital First? The Denver publishing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-14 00:00:00 UTC ]
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#riverside press-enterprise
#buy digital
The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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#bologna children