#latest bid

Publishing news tagged with #latest bid

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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at 'Digiday'

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers #latest bid #print magazines #publisher hopes

Quick Look: iBooks Author

Apple’s iPad has fairly quickly become a great tool for the workplace and in education and the company’s latest bid to revolutionize the market is with ebooks. Ebooks themselves are nothing new, but the existence of touchscreen devices such as the iPad means that the opportunities available to... Continue reading at 'Betanews'