The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority investment in a new entity that will merge three digital media companies -- Thrillist Media Group, NowThis Media, and The Dodo -- with two companies, Seeker and SourceFed Studios, that are already owned by Discovery.The digital media companies will maintain independent editorial operations, which seems to make the deal announced today more of a partnership than an outright merger or acquisition. But the new entity, Group Nine Media, will enjoy a larger consumer reach than any of its individual components, a fact that executives hope will attract advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-13 00:00:00 UTC ]