Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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The UK's decision to leave the European Union continues to hit the pockets of consumers. The latest victim of Brexit is Microsoft's Surface Book, with every model in the range hit with a £150 price hike. While not a direct response to the Brexit vote itself, the resulting drop in the value of... Continue reading at Betanews
[ Betanews | 2017-02-15 00:00:00 UTC ]
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A series of management appointments at Holtzbrinck Digital have seen Dr Daniel Hook appointed c.e.o. of technology company Digital Science, with a bolstered senior leadership team. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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A British mum who lives in Amsterdam and an Asian-American are sharing their insights in a book called The Happiest Kids in the World. Continue reading at BBC News
[ BBC News | 2017-01-24 00:00:00 UTC ]
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We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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The cheering news that so many indie bookshops emerged from Christmas 2016 with sales up is worth some reflection, says Philip Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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From Greece, Norway, Iceland, and the UK, the DBW 2017 Fellows speak about their successes, their challenges, and why they're traveling to the conference. The post A Few Words With Digital Book World’s International Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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A second year of growth through the TCM saw the print market end 2016 in its best shape since 2010. Continue reading at The Bookseller
[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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For digital library platform Hoopla Digital, 2016 was a very a good year—and 2017 looks to be off to a strong start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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In a letter to employees, HBG CEO Michael Pietsch said that excluding Perseus, profits rose 25%. The increase was higher when Perseus is included. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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James Patterson's first three Alex Cross detective novels are being released in e-format for the first time by Arrow. Continue reading at The Bookseller
[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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While most legacy media organizations have spent years integrating print and digital newsrooms and commercial teams, there are some who believe that there is a severe lack of understanding at the top in how to juggle the different requirements of a high-growth digital media business and a... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
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