Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

Other news stories related to: "Behind Church & Dwight's approach to digital growth and value pricing"


Digital Sales Down 2% in Canada in 2016

BookNet Canada's annual report, The State of Digital Publishing, shows a slight decline in sales of ebooks last year, even as publishers produced more digital titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital titles #publishers produced #slight decline #digital publishing #annual report #booknet canada #digital sales


Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth

APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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How digital upstart Charlotte Agenda makes local news profitable

The local news publisher has focused on lifestyle coverage, diversifying its revenue and making itself a destination for local brand dollars. The post How digital upstart Charlotte Agenda makes local news profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-07 00:00:00 UTC ]
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Audiobook Sales Up Again in 2016, Posting Double-Digit Gains

Total sales of audiobooks rose 18.2%, to an estimated $2.1 billion. Unit sales for the year were up even more, rising 33.9% over 2015, to 89.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down

Toronto-based Kobo and Seattle's Amazon are neck-and-neck in Canadian publishers' use of ebook retailers, BookNet Canada finds, in a new 2016 survey. The post BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook retailers #canadian publishers #toronto-based kobo #ebook sales #digital revenue #booknet canada


Industry Notes: Sourcebooks’ Raccah Honored; Frankfurt Announces Ticket Pricing

As BookExpo opens its trade floor, Frankfurt has a new deal for trade visitors. And Sourcebooks' Dominique Raccah picks up another honor. The post Industry Notes: Sourcebooks’ Raccah Honored; Frankfurt Announces Ticket Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #trade visitors #trade floor #bookexpo opens


Coveney joins HarperCollins as digital innovation and projects director

Nick Coveney is set to join HarperCollins in the role of digital innovation and projects director. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #apple news #enable publishers


Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales

Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital formats #ebook sales #post russia


Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #developer conference #amp pages #video ads #publishers make


Children's drives revenue growth for Bloomsbury

Bloomsbury grew revenues by 15% to £142.6m in the 12 months to the end of Feburary 2017, in what chief executive Nigel Newton has branded  "a very strong year" for the company. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Journal Profile: Meet Jamie Chandlee, CEO of Rank & Style digital media site

While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #account executive


Digital Publishing's Bar Code Revolution

Publishing discovered the utility of scannable bar codes early. Just ask the 13-digit ISBN. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing


Inside French publisher programmatic cooperative La Place’s growth ambitions

French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital market #stay ahead


Digital Science opens Russia subsidiary

Holtzbrinck technology company Digital Science has opened a subsidiary company in Moscow. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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ReDigi, Key Digital 'First Sale' Case, Heating Up on Appeal

In an amicus brief, AAP lawyers argue that a reversal legalizing the resale of digital media would be "catastrophic" for the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry


Bloomsbury signs 'major' non-fiction book The Growth Delusion

Bloomsury has signed a "major" work of non-fiction entitled The Growth Delusion by David Pilling. Continue reading at The Bookseller

[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-09 00:00:00 UTC ]
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Bonnier consolidates UK divisions under Mann, prepares for 'significant' growth

Bonnier Publishing has consolidated its UK divisions under Perminder Mann, who has been promoted to head of the UK group, as it prepares for "significant growth" in Britain. Continue reading at The Bookseller

[ The Bookseller | 2017-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk group #bonnier publishing #significant growth