Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The promotional site that lets consumers pay what they wish for bundles of ebook content reports a nearly $5 million increase in sales since last year—and a boost in charity donations to boot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Pressing deadlines, tight budgets, and complex requirements are just some of the usual issues digital solutions providers have to face as they move from sketchy project briefs to error-free deliverables. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The digital solutions industry is very much a product of its time. Its end consumers—especially those who tote mobile devices and demand information on the go—are the ones whose changing preferences have created such disruptive companies as Airbnb, GoFundMe, Snapchat, and Uber. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Take a surgeon from 30 years ago, put her in an operating theatre today and she won’t know what to do with all the machines she has at her disposal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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#children learn
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An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Welcome to the 12th annual report on the India-based digital publishing solutions industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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The granddaughter of Westboro Baptist Church founder Fred Phelps recounts why, and how, she fled one of the most inflammatory and notorious evangelical groups in the U.S. in her book, ‘Girl on a Wire.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
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The children’s book market is continuing to outperform other sectors, with sales of children’s titles up 4.3% so far this year, against the wider print market that is slowing down. Continue reading at The Bookseller
[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Those in digital publishing in Mexico say things are looking up somewhat, despite slow growth and a marketplace still discovering the opportunities. The post At Frankfurt’s CONTEC Mexico: Digital Under Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-21 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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The outgoing president of the American Association of School Librarians discusses standout moments from her time in office and what may lie ahead for AASL members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Samsung’s Galaxy Book is a 2-in-1 tablet with a detachable keyboard that gets pretty much everything you care about right. Its price, performance, and battery life are all among the best we’ve tested.While it lacks the razzle-dazzle of flagships like the new Surface Pro, it's still the sort of... Continue reading at PC World
[ PC World | 2017-06-15 00:00:00 UTC ]
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Deeply disturbed by the 2016 shooting at the Pulse nightclub in Orlando, Father James Martin is using his new book, 'Building a Bridge,' to make the case that the Catholic Church needs to finally open its doors to members of the LGBTQ community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-14 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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