Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

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British Book Award Judges Announced as the ‘Nibbies’ Entry Deadline Approaches

With roughly 25 awards on the list, the British Book Awards–the 'Nibbies'–are selected by a sizable group of industry players who serve as jurors. The deadline for entries in this year's competition is February 9. The post British Book Award Judges Announced as the ‘Nibbies’ Entry Deadline... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry players


PubTech Connect 2018: The Flash Briefs - Extending your Digital Story

Meet three presenters who will offer a power-dose of actionable ideas about how to make a splash in the digital future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital future #digital story


Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures

Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legacy publishers #post pivot


OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market

Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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China’s Bestsellers for 2017: OpenBook Cites 14.55 Percent Market Growth

With figures from OpenBook's 'Reading X' conference earlier this month, we learn that online book sales in China grew 28.82 percent in 2017, year over year, and brick-and-mortar bookstores were seen to erase the previous year's modest losses. The post China’s Bestsellers for 2017: OpenBook Cites... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brick-and-mortar bookstores #conference earlier #post china


Bloomberg Digital hires Julia Beizer as its first head of product

The finance publisher named Julia Beizer, most recently of Oath and HuffPost, as its first head of product. The post Bloomberg Digital hires Julia Beizer as its first head of product appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-29 00:00:00 UTC ]
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Why You Should Be Prepared for Facebook Ad Prices to Rise

Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek

[ AdWeek | 2018-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adam mosseri


Outside Names New Digital GM | People on the Move

Writer's Digest gets a new editor; a series of staff changes at Hearst Magazines, and more people on the move this week... The post Outside Names New Digital GM | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-26 00:00:00 UTC ]
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Digiday Research: Digital publishers flock to OTT

At the Digiday Video Anywhere Summit, Digiday sat down with industry leaders to discuss the growing importance of over-the-top video. The post Digiday Research: Digital publishers flock to OTT appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing importance #industry leaders #digiday video #digiday research


Hollywood is adding jobs as TV and digital content surges, MPAA report says

Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA ​said that jobs... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published monday #digital content #small businesses #tv series


Digital Science discovery platform 'will transform scholarly search'

Holtzbrinck technology company Digital Science has collaborated with high-profile universities and research funders to develop a platform, Dimensions, which it says will "democratise and transform scholarly search". Continue reading at The Bookseller

[ The Bookseller | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #research funders


It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user ids


Capstone Names New Publisher, V-P of Digital

Capstone has named Patricia Stockland its new publisher and Darin Rasmussen its v-p of digital product development and management, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #effective immediately


For Digital Publishers, The “Pivot To Video” Bloodbath Is Here

Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media industry #media companies #digital publishers


Top 50 drops but range pushes market into growth

Author-illustrator duo David Walliams and Tony Ross claim nine of the top 50 titles of 2017 in a year of growth propelled mostly by strength in depth. Continue reading at The Bookseller

[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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How Google AMP beat Facebook Instant Articles

Google's investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic. The post How Google AMP beat Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-05 00:00:00 UTC ]
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One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow

In the estimation of LitRes chief Sergey Anuriev, ebooks could double as a factor in Russia's market within two years and audiobooks are showing new strength as well. The prime challenge: piracy. The post One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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News Corp’s Robert Thomson: ‘The digital world is dysfunctional’

Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers’ long-term business models -- but he doesn't let publishers off the hook, either. The post News Corp’s Robert Thomson: ‘The digital world is dysfunctional’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital world #robert thomson #benefit publishers


Local digital news publishers are ignoring display revenue

Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-03 00:00:00 UTC ]
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Half-price post-Christmas offers lure bargain-hunters

Retailers have unleashed a range of sales offers to lure in shoppers, both in-store and online. Continue reading at The Bookseller

[ The Bookseller | 2017-12-28 00:00:00 UTC ]
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