Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Friday 18th May is the deadline for publishers to submit free listings in the Autumn Buyer’s Guides, which feature new titles being published between August 2018 and January 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-05-14 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Pearson has reported it is "on track" to return to underlying profit growth in 2018 after its revenue rose 1% in the first quarter. Continue reading at The Bookseller
[ The Bookseller | 2018-05-05 00:00:00 UTC ]
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A study examining the "gender price gap" in the American publishing industry claims to show that books by men are valued more highly than books by women. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Analysis of more than 2m titles shows that on average, male authors’ work is strikingly better valuedA study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg... Continue reading at The Guardian
[ The Guardian | 2018-05-01 00:00:00 UTC ]
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Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
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A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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Steffanie Ness on how digital transformation empowers publishers to be responsive in a demanding market place. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. The post The Rundown: Google AMP has short-term appeal but potential long-term costs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-12 00:00:00 UTC ]
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Stay on top of the latest tech with PCWorld’s Digital Magazine. Available as single copies or as a monthly subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and how-to stories—in a curated Digital Magazine... Continue reading at PC World
[ PC World | 2018-04-12 00:00:00 UTC ]
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U.S. stocks are mixed Wednesday as the price of oil rose to a three-year high but banks declined along with interest rates. Stocks rallied a day earlier on signs the trade tensions between the U.S. and China were easing. Facebook stock continues to rise as CEO Mark Zuckerberg testifies to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
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On a Christmas Eve shopping visit to the bustling Amazon Books in New York, journalist Cherie Hu realized that Amazon had flipped the table on the analog environment of traditional bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
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Ahead of an Insights Seminar at London Book Fair, SAGE Publishing's Kiren Shoman talks with Copyright Clearance Center's Christopher Kenneally about factors in a digital transformtion of academic publishing. The post SAGE Advice at London Book Fair: When ‘Digital Transformation’ Is an Academic... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-09 00:00:00 UTC ]
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“We live in this amazing age where incredible things are possible, but people are routinely quite disappointed,” said Tom Goodwin, head of innovation for Zenith Media, in his opening keynote at the London Book Fair’s Quantum pre-conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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“It has been disappointing that Facebook is not the winner it used to be, but it means we have gone back to our core audience." The post How digital publisher PinkNews is weaning itself off Facebook dependence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Benedicte Page calls on the industry to provide more transparency on pay grades and promotion. Continue reading at The Bookseller
[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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'Challenging all assumptions of the past' may be only the beginning of life after the digital disruption, Tom Goodwin says. And when he speaks at London Book Fair's Quantum Conference, he'll be talking about the 'share-of-attention' dilemma. The post London Book Fair’s Quantum Keynote: Tom... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-03 00:00:00 UTC ]
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