Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'


After Fetching a High Price, Time Magazine Moves Into a New Era

Time’s sales and profits, like those of most print publications, have been shrinking every year, a situation that made it difficult to sell the magazine, even with its storied past. Continue reading at The New York Times

[ The New York Times | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high price #print publications


Oldcastle Books launches digital-only genre fiction imprint

Independent publishing group Oldcastle Books is launching a digital-only sister company, Verve Books. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister company


This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Prompted by a Memoir: Author Christina Rickardsson’s Coelho Growth Foundation

Influenced by her childhood in the caves of Brazil, author Christina Rickardsson oversees the work of the Coelho Growth Foundation for children at risk. The post Prompted by a Memoir: Author Christina Rickardsson’s Coelho Growth Foundation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-10 00:00:00 UTC ]
More news stories like this |


Non-fiction drives Children's growth in 2018

While the Children's market as a whole has plateaued in value since leaping 7% in 2016, with the full-year for 2017 posting a razor-thin 0.07% in growth, the Children's Non-Fiction category is booming in 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this |


Digital drives revenue up 13% at Haynes

Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group revenue #digital products


Digital Trends, a rare profitable and growing independent publisher, looks to expand

The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital trends #live video


South African publishers investigated for alleged price-fixing

The Publishers’ Association of South Africa (PASA) and its 91 members are under investigation by the country's competition authority over alleged price-fixing on books. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alleged price-fixing


Broader List Spurs Growth at Belt Publishing

Five years after its launch as a regional press specializing in nonfiction books about the industrial Midwest, Belt Publishing is growing rapidly and diversifying its list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #belt publishing #nonfiction books #industrial midwest #growing rapidly


South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa

With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa #africa appeared #digital reading #make ebooks


Digital sales soar in China as the West dips

There are many points of difference between China’s books market and that of the UK and US, but one of the starkest is digital growth. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books market #digital growth


Non-fiction and middle grade the growth areas for children’s publishing

Children’s independents say they are seeing growth in the market, particularly in non-fiction and middle grade. Continue reading at The Bookseller

[ The Bookseller | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth areas #middle grade


Beijing International Book Fair Emphasizes Its New Digital Zone

Centered around its two-day Digital Publishing Forum conference event, the newly focused Digital Zone at Beijing International Book Fair includes presentations from Amazon Web Services, Springer Nature, Microsoft, and Wiley. The post Beijing International Book Fair Emphasizes Its New Digital... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #springer nature


Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ultimate guide #model railroader #lucrative area #similar projects #cover price


As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #made public #online publisher


Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study commissioned #digital textbooks


Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing

Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Ebooks: How digital publishers are 'shaking up' the industry

Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News

[ BBC News | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ebook publisher


Tronc chief executive Justin Dearborn cuts the price again on Florida home

Justin Dearborn, chief executive officer of publishing company Tronc Inc., has lowered the price on his Naples, Fla., home to $409,900, down from $419,000. That’s the fourth price-chop the one-story house has received this year. Hmm … can you say motivated seller? Built in 2004, the home opens... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justin dearborn #one-story house


Ads.cert is the digital media’s latest effort to combat fraud

If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post ads #latest effort