Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

Other news stories related to: "Behind Church & Dwight's approach to digital growth and value pricing"


US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism

The leading author-advocacy trade organization in the United States announces that it's in talks with Amazon on issues of 'plagiarism and scams.' The post US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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Hodder lands book on digital threats by Microsoft president

Hodder & Stoughton has landed a book on the "real threats" of our digitised world by Microsoft president Brad Smith. Continue reading at The Bookseller

[ The Bookseller | 2019-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hodder stoughton


Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal information #live video #wide swath #world cup


Elaine Kasket: ‘There is no digital rule book for grief’

The counselling psychologist and author of All the Ghosts in the Machine discusses one of the most contentious issues of our ageElaine Kasket is a counselling psychologist based in London. Her first book, All the Ghosts in the Machine: Illusions of Immortality in the Digital Age, examines the... Continue reading at The Guardian

[ The Guardian | 2019-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook accounts #digital age #contentious issues


AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges

The February update from the Association of American Publishers shows solid gains in children's and religious books, and hardbacks with a 3-percent growth. The post AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #religious books #digital audio #post aap


Money Magazine Is No Longer for Sale, and It’s Going Digital Only

Big changes are in store for Money magazine: it's ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. "We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio," a... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #money magazine


Price joins The Roald Dahl Story Company

The Roald Dahl Story Company has hired Katie Price, currently director of licensing at Hachette Children’s Group, as its new head of books. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette children


Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet

The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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Acting UMMS chief: Baltimore Mayor Pugh approached medical system for book deal

Baltimore Mayor Catherine Pugh solicited a lucrative no-bid arrangement to sell copies of her self-published children’s books to the University of Maryland Medical System in “direct conversations” with the hospital network’s CEO, a top system official testified Saturday in Annapolis. Acting CEO... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hospital network #self-published children #sell copies #book deal #acting ceo


Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #all-time record #online editor #digital editor


‘We can’t afford it’; Daunt hits back at real living wage campaign as petition approaches 8,000

Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #campaign calling #james daunt


‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business insider #digital publishers


Report: Spanish-Language Subscription Digital Sales Gain in Revenues

As ebook sales continue to grow in Spanish-language markets, the new report from the Dosdoce and Bookwire.es shows digital subscription services are also gaining consumer traction. The post Report: Spanish-Language Subscription Digital Sales Gain in Revenues appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish-language markets #post report


Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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AT&T raises DirecTV Now prices, making chumps of those who backed Time Warner merger

From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Egmont reports 'record' revenue and profit growth

Scandinavian media company Egmont, which owns children’s book specialist Egmont Publishing, has reported “record” revenue and profit growth for 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #profit growth


Hachette UK reports 'strong' growth but parent company Lagardère's profits fall

Hachette UK has reported "strong" sales growth in 2018, although parent company Lagardère saw profits fall 9.6%. Continue reading at The Bookseller

[ The Bookseller | 2019-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette uk #profits fall


DK Sells Prima Games Digital Assets

As part of closing its Prima Games imprint, DK has sold Prima’s digital assets to Asteri Holdings, a two-year old company that owns a network of game, entertainment, sports, news, and kids’ websites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital assets