Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with:
#digital growth
#digital media
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#large chunk
The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#times book
#select number
In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#library association
#anticompetitive behavior
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#daily basis
#revenue streams
In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
More news stories like this | All news stories tagged with:
#fresh approach
Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Maddy Price has made her first acquisition for W&N: a book tracing womankind's "frustrating and complex" journey through medical history. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 17:49:10 UTC ]
More news stories like this |
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek
[ AdWeek | 2019-10-16 15:10:26 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#major role
A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 13:20:00 UTC ]
More news stories like this |
Pan Macmillan's art director James Annal talks us through the process of designing the cover for Elton John's memoir. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 12:02:48 UTC ]
More news stories like this | All news stories tagged with:
#elton john
#pan macmillan
The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:45 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#streaming services
#hollywood appeared
With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:17 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#normal appeared
Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#digital technology
#libraries week
#digital focus
A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#hearst
#user experience
#provide advertisers
#30% stake
#vice media
#ae networks
#vox media
#hearst magazines
Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#ibm watson
#havas media
#business insider
#rubicon project
Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 17:45:18 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-01 16:38:36 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#media deals
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#growing exponentially
Cambridge University Press is bringing out a new Open Access journal, Experimental Results, “to provide an outlet for standalone research that currently goes unpublished.” Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 17:37:40 UTC ]
More news stories like this | All news stories tagged with:
#cambridge university press
#research publishing
Car manual publisher Haynes saw turnover of £36.2m in the 12 months to 31st May 2019, a 7% increase on the previous year, alongside an adjusted profit boost of 24% in its third successive year of growth, the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 01:52:26 UTC ]
More news stories like this | All news stories tagged with:
#7% increase