Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

Other news stories related to: "Behind Church & Dwight's approach to digital growth and value pricing"


Digital Bestseller Lists: Marian holds the Keyes to the top

Eight new titles have flocked into the Bookstat E-Book top 10 for the week ending 7th March, with Daisy Pearce’s The Silence in the number one spot. Of course, Hilary Mantel’s The Mirror and the Light also broke into the chart, hitting fourth place with an estimated 20,114 units sold. Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 05:16:17 UTC ]
More news stories like this | All news stories tagged with: #e-book #sthe mirror #hilary mantel


New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | All news stories tagged with: #print version #google lens #digital life


Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
More news stories like this | All news stories tagged with: #digital content #pandemic today


YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #coronavirus concerns


Colum McCann’s ‘Apeirogon’ takes an elliptical approach to the unending Middle East conflict

The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post

[ The Washington Post | 2020-03-10 16:44:13 UTC ]
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A New Strategy for Digital ARCs? (shelftalker)

Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
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Digital bestseller lists: Koontz’s prophetic novel hits charts

Alex North's The Whisper Man has claimed the Bookstat E-Book number one for the week ending 29th February. In its fourth week in the top 10, the psychological thriller leapfrogged the previous week's number one, Ali Mercer's His Secret Family. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 16:19:01 UTC ]
More news stories like this | All news stories tagged with: #e-book #ali mercer #previous week


Amazon's Kindle and Kindle Paperwhite drop back to all-time low prices

Amazon's latest Kindle and Kindle Paperwhite are back down to their lowest prices since Black Friday. The newest Kindle Paperwhite is now $85, instead of the usual $130, while the latest standard Kindle is $60, instead of the usual list price of $90.... Continue reading at Engadget

[ Engadget | 2020-03-02 13:55:00 UTC ]
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Publishers keep a watchful eye on intricate non-fiction as LBF approaches

Despite fears around the coronavirus disrupting the London Book Fair, agents are reporting undimmed interest in highbrow but accessible non-fiction, with feminist fiction also faring well.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 02:35:06 UTC ]
More news stories like this | All news stories tagged with: #feminist fiction #watchful eye


Digital Bestseller Lists: Secret Family is a winning formula

Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 20:21:16 UTC ]
More news stories like this | All news stories tagged with: #e-book #ali mercer #winning formula


Publishers Sharpen Their Approach to Paywalls

Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
More news stories like this | All news stories tagged with: #print publication #listening sessions #real love #consumer revenue #vox media #daily life #daily beast


Mikel Jollett Crafts a Heartbreaking Memoir of Staggering Growth

The author, born into the Church of Synanon cult, tells his heart-wrenching story of love and redemption in words and music. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir


Eye Books unveils digital list Lightning Bolts

Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:02:30 UTC ]
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Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | All news stories tagged with: #physical book #4% decline #physical bookstores #online stores #figures show #digital subscriptions


Andrew Krivak’s ‘The Bear’ takes a gentler approach to post-apocalyptic fiction

The novel finds an unnamed father and daughter alone in a wilderness seemingly untouched by whatever catastrophe has rendered them the last two humans on earth. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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Publishers Bullish on Talent, Tech and Growth in 2020

2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
More news stories like this | All news stories tagged with: #publishing community #digital media #separate entity—thenationfund #chris ferrell #generally speaking #big driver #bonnie kintzer


Peloton told it can't countersue music publishers over high workout music prices

Peloton has failed to convince the court that the National Music Publishers Association violated federal antitrust laws. If you'll recall, the NMPA sued Peloton in early 2019, accusing it of using songs in its workout videos without obtaining the pro... Continue reading at Engadget

[ Engadget | 2020-01-30 13:20:00 UTC ]
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What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | All news stories tagged with: #digital media #find alternatives #third-party cookie #ad targeting


LinkedIn’s SlideShare is a vast emporium for pirated e-books. Authors are paying the price

From bestsellers to textbooks, stolen content is easily found on a 14-year-old hosting service operated by Microsoft’s social network. Mid-level writers are hurt the most. If you want to purchase a copy of The Institute, Stephen King’s latest novel about supernatural kids, you could find it at... Continue reading at Fast Company

[ Fast Company | 2020-01-15 13:00:52 UTC ]
More news stories like this | All news stories tagged with: #bookstore #local library #local bookstore #pirated e-books #stephen king #low price