Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'


Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet

The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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Acting UMMS chief: Baltimore Mayor Pugh approached medical system for book deal

Baltimore Mayor Catherine Pugh solicited a lucrative no-bid arrangement to sell copies of her self-published children’s books to the University of Maryland Medical System in “direct conversations” with the hospital network’s CEO, a top system official testified Saturday in Annapolis. Acting CEO... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acting ceo #book deal #sell copies #self-published children #hospital network


Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #online editor #all-time record


‘We can’t afford it’; Daunt hits back at real living wage campaign as petition approaches 8,000

Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #campaign calling


‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #business insider


Report: Spanish-Language Subscription Digital Sales Gain in Revenues

As ebook sales continue to grow in Spanish-language markets, the new report from the Dosdoce and Bookwire.es shows digital subscription services are also gaining consumer traction. The post Report: Spanish-Language Subscription Digital Sales Gain in Revenues appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post report #spanish-language markets


Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday magazine #latest issue


AT&T raises DirecTV Now prices, making chumps of those who backed Time Warner merger

From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower prices #time warner


Egmont reports 'record' revenue and profit growth

Scandinavian media company Egmont, which owns children’s book specialist Egmont Publishing, has reported “record” revenue and profit growth for 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profit growth


Hachette UK reports 'strong' growth but parent company Lagardère's profits fall

Hachette UK has reported "strong" sales growth in 2018, although parent company Lagardère saw profits fall 9.6%. Continue reading at The Bookseller

[ The Bookseller | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits fall #hachette uk


DK Sells Prima Games Digital Assets

As part of closing its Prima Games imprint, DK has sold Prima’s digital assets to Asteri Holdings, a two-year old company that owns a network of game, entertainment, sports, news, and kids’ websites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital assets


Pricing for the 6-inch Kindle and Kindle Paperwhite drop to all-time lows

If you need to get some reading done without lugging around a ton of books, today’s deal is for you. Amazon is selling the latest version of the 6-inch Kindle with no ads and the Kindle Paperwhite with ads at $70 and $100 respectively–a discount of $30. Sure, those are their typical sale prices,... Continue reading at PC World

[ PC World | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest version #kindle paperwhite #special offers #onboard storage


Irish Book Trade Conference celebrates strong market growth

A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increased


Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP

The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #digital publishers


Facebook and Medium are digital media’s never-ending merry-go-rounds

Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading at Fast Company

[ Fast Company | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memory lane #vast potential #post content


Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital life #good life #ten books #final book


PEN America Approaches Its Awards Night With News Media Appearances

Ahead of PEN America's literary awards night, the organization's president Jennifer Egan tells CNN, 'I feel like the next phase is going to be an engagement with the truth.' The post PEN America Approaches Its Awards Night With News Media Appearances appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #awards night #pen america