Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

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Sturgeon signs up to Book Week Scotland digital festival

Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller

[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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IPG Sees Strong Growth for Spanish-Language Titles

The Chicago-based Independent Publishing Group has made a name for itself as a distributor of Spanish-language books for the U.S. and Canadian markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language titles #spanish-language books #canadian markets


Deadline approaching for Spring Buyer's Guides submissions

The deadline for publishers to submit free listings for the Spring Buyer’s Guides is this Friday 2nd November. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline approaching #guides submissions


Netflix plans $2bn debt raise to fund content growth

Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles

Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search results


Former Scientologist is ‘Perfectly Clear’ on Dangers of the Church

In 'Perfectly Clear: Escaping Scientology and Fighting for the Woman I Love,' Michelle LeClair recounts her long history inside the Church of Scientology, including her struggle with sexual orientation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sexual orientation


'Explosive' investigation into Catholic Church goes to Bloomsbury

An investigation into “corruption and cover-ups” at the heart of the Catholic Church will be published by Bloomsbury next year. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catholic church


Strong economic case for taking VAT off digital publications, report finds

A report conducted by consultancy Frontier Economics has found a "strong" economic case for taking VAT off digital publications in the UK, as permitted under newly agreed European Union rules. Continue reading at The Bookseller

[ The Bookseller | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publications #report finds


The New York Times is cutting its online price, but there’s a catch

The $12.99/month package bundles online access to the Times with nearly unlimited ebooks, audiobooks, and other material from Scribd. With 3.8 million subscribers–2.9 million paying just for digital access–The New York Times has been one of the early success stories for paywalls, which partly or... Continue reading at Fast Company

[ Fast Company | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlimited ebooks


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media brand #revenue streams #media executives


Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #size fits


Hummingbird Digital Media in E-book Deal with ABA

Hummingbird Digital Media has reached a non-exclusive marketing partnership with the ABA under which ABA members will have another option to sell ebooks from their websites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aba members #e-book deal #sell ebooks


Frankfurt Book Fair 2018: Cengage CEO Michael Hansen on the Company's Digital Switch

This fall, Cengage introduced Cengage Unlimited, a new digital subscription service. Does this mean the textbook's days are numbered? Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2018: Incremental Growth Across Europe

At the Markets, the opening conference of the Frankfurt Book Fair, speakers from HarperCollins U.K. and Nielsen Book Research International confirmed small gains across European publishing so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-09 00:00:00 UTC ]
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Weekly E-Ranking: Lethal White soars to digital summit

Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller

[ The Bookseller | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital summit #robert galbraith #ebook number


Blackwell’s 17% growth vindicates multichannel strategy, says Prescott

Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year earlier


Weekly E-Ranking: Woodward puts Fear into digital field

Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller

[ The Bookseller | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bob woodward #white house #ebook chart #michael wolff


Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #started testing #video service #reality show #tv studios #place ads #buy ads


Strong growth for small indie John Catt

Suffolk-based independent John Catt has announced a rise in turnover to £605,000 in the year ending August 31st 2018, a lift of over 150% on the prior year. Continue reading at The Bookseller

[ The Bookseller | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #prior year


Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the Best Way’

'Publishers have the responsibility and opportunity to use technology to extend their reach as well as to explore new media,' says Galit Ariel ahead of her appearance at the Frankfurter Buchmesse. The post Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse