Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move

Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
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The price is right at Bookouture

After a staggering spell of annual growth, ebook start-up Bookouture - with a team that swelled in line with its volume and profits - was picked up by Hachette. What has it learnt from conglomerate life? Continue reading at The Bookseller

[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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Czech Book Market Gains Tempered by Tax Rates, Falling Prices

Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
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Global Kids Connect 2017: Publishing Professionals Talk International Growth

Foreign rights experts gathered during this week's GKC conference for a discussion of some of the areas of recent growth within the children's market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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The Rundown: Digital publishing’s crash landing

In this week’s Rundown, we examine reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and more. The post The Rundown: Digital publishing’s crash landing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-29 00:00:00 UTC ]
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Digital Science Scholarly Publishing Blockchain Report: ‘Important To Question’

'It would make larger parts of the research cycle open to self-correction,' says the Digital Science report's author, but so might 'a less drastic change.' The post Digital Science Scholarly Publishing Blockchain Report: ‘Important To Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
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European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking

'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
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The pivot to reality for digital media

Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-20 00:00:00 UTC ]
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Endeavour Press to publish IndieBooks' digital editions

Independent Endeavour Press has agreed a partnership with specialist publisher IndieBooks to take over the digital editions of IndieBook’s growing list of fiction and non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing list #digital editions #endeavour press


Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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The Digital Double Standard

Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at Advertising Age

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high drama #bottom line #architectural digest #cutting back #teen vogue #bad news


From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly”

In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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These 14 Digital Publishers Are the Hottest Voices on the Internet. Here’s What They’re Doing

In the world of digital publishing, sites, brands and podcasts saw tremendous growth this year thanks to politics, partnerships and social media. By being true to themselves and leaning into what they do best, destinations like BuzzFeed's Tasty and Teen Vogue resonated with their audiences even... Continue reading at AdWeek

[ AdWeek | 2017-10-30 00:00:00 UTC ]
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Facebook launches dedicated used car Marketplace section, complete with Kelley Blue Book pricing

Facebook Marketplace has been with us for a little while now, giving users of the social network a handy place to buy and sell goods in the same place they chat with friends and post holiday photos. The company today announced a series of changes designed to make it easier to buy cars through... Continue reading at Betanews

[ Betanews | 2017-10-26 00:00:00 UTC ]
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Early 2017 Digital Census results revealed

Print and ebook sales are on the rise, while audiobook sales are seeing rapid growth despite being largely untapped by most publishers, according to early results from The Bookseller’s Digital Census, the annual tracker of the digital transformation run annually ahead of the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #futurebook conference #annual tracker #digital census #early results #rapid growth #audiobook sales #ebook sales


Magazine Companies Bullish on Growth for 2018

Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey. The post Magazine Companies Bullish on Growth for 2018 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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Book Returns in the Digital Age

Technology may have changed the book business, but it doesn't offer any magic solution to help booksellers reduce returns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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Magazine publishers shift to digital-oriented sales organizations

Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-13 00:00:00 UTC ]
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Frankfurt Book Fair 2017: CEOs Share Views on Internationalization, Digital, and More

Carolyn Reidy, CEO of Simon & Schuster, and Guillaume Dervieux, CEO of Albin Michel Group, took the stage for the Frankfurt Book Fair’s annual “CEO Talk." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Digital Census launches

The Bookseller's Digital Census has launched, with this year's results to be released ahead of the FutureBook Conference on 1st December 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #futurebook conference #released ahead #digital census