Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

Other news stories related to: "Behind Church & Dwight's approach to digital growth and value pricing"

Publishers find Google AMP loads too fast for ad views

Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-09 00:00:00 UTC ]
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Glamour magazine goes digital-first and cuts back print editions

Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian

[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Marvel joins Madefire's digital comic book collection

Madefire's digital comic book platform is a good way to spice up stories that you may have read countless times, but its catalog has always had a conspicuous gap: namely, there were no Marvel comics. That ends today. Madefire has added Marvel to its... Continue reading at Engadget

[ Engadget | 2017-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ends today #marvel comics

Hodder wins 'digital age' business book by podcaster Gannon

Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method. Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business book #digital age #hodder wins

The tide is starting to turn against the world’s digital giants | John Naughton

Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian

[ The Guardian | 2017-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #silicon valley #giant corporations

Multi-Territory Digital Publishing Rights Sold for ‘Deer Little Forest’

'We understand that great content plays a significant role in creating a high-quality app,' says Bakhram Fayzutdinov on licensing 'Deer Little Forest.' The post Multi-Territory Digital Publishing Rights Sold for ‘Deer Little Forest’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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High-end digital publishers discover a new platform: print

In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-18 00:00:00 UTC ]
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Forget the duopoly, Apple’s anti-tracking moves rattle digital media

Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #third-party data #rely heavily #post forget

Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC

The Daily Beast and Wall Street Journal veteran will become the magazine's 18th editor-in-chief. The post Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Frontline Medical Communications Expands Digital Publishing and Sales Team

The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Dodgers backup Austin Barnes could see more time at catcher as playoffs approach

On Thursday night, in the midst of a blowout loss to Colorado, Yasmani Grandal mishandled a pitch from Brock Stewart and let it drift behind him. A run scored, and Grandal was charged with his 15th passed ball in 2017. He leads all catchers in the majors in that category. A day later, Austin... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #austin barnes #thursday night

BISG Looks at Rights In a Global, Digital Book Market

A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increasing importance

As Irma approaches, some airlines cap fares and add seats

As one of the most powerful storms on record approaches Florida, several airlines have capped fares for flights traveling in and out of the path of Hurricane Irma and have waived fees for rebooking flights. But the price caps — from as low as $99 for an economy seat — may be short-lived because... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rebooking flights #hurricane irma

Google and Bertelsmann expand digital scholarship programme

Bertelsmann and Google are between them to fund 75,000 scholarships through US online education provider Udacity, in which Bertelsmann has a stake. Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Amazon's Naggar tells publishers to slash ebook prices

Amazon’s publishing chief David Naggar has said publishers should slash their ebook prices to 99p to sell more books. Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Polish Bookseller Empik Approved to Accelerate Its Growth By Acquiring Distributor Platon

Given a green light by competition authorities, Poland's bookseller Empik adds Platon to its assets, a major national and international distribution outfit. The post Polish Bookseller Empik Approved to Accelerate Its Growth By Acquiring Distributor Platon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-01 00:00:00 UTC ]
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2017 Folio: Ozzie Digital Awards Finalists

Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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British Library to investigate 'single digital presence’ for public libraries

The British Library is leading an 18-month project to determine the possibility of a single digital presence for UK public libraries, backed by more than £260,000 worth of funding. Continue reading at The Bookseller

[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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London drives book market's value growth in 2017

London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms. Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book sales