Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Online retailer Amazon is to slash prices at US supermarket chain Whole Foods Market Inc in a move which could threaten supermarket rivals. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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The survey, published this month by Booknet Canada, found that Canadians prefer reading books in print. It also found that more are opting to do their reading on smartphones, or listen to audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Covering 92,700 square meters, China's premiere trade sees rights' importance rising, new foreign engagement, and publishing 'going digital in a big way.' The post On the Eve of Beijing International Book Fair: ‘Exponential Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-21 00:00:00 UTC ]
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EdTech experts Shannon McClintock Miller and Joyce Valenza discuss favorite tools and methods for bringing technology into the classroom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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A number of librarians in schools across the country share insight on helping students safely and respectfully navigate the world of social media and technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Libraries and publishers are seeing huge benefits from OverDrive's digital book clubs, especially the Big Library Read (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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The magazine’s new single-topic per print issue format appears to be paying off. The post Redesigned Popular Science Sees Print and Digital Readership Surge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-10 00:00:00 UTC ]
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Philip Pullman has called for a reintroduction of a minimum price for books to protect independent bookshops, calling them “the lantern bearers of civilisation”. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended July 23, 2017, than in the similar week in 2016, led by double-digit increases in the two juvenile categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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HarperCollins imprint HQ has appointed Nia Beynon to the newly-created role head of digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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The government of French-speaking Belgium (Wallonia and Brussels) has adopted a draft decree permitting publishers to fix book retail prices after a fourth and final reading. Continue reading at The Bookseller
[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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Jim Kay’s illustrated edition of Harry Potter and the Philosopher’s Stone will be available digitally through Amazon Kindle for the first time this September. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Like so few things in life, Google's printed photo book service works exactly as advertised. Continue reading at Wired
[ Wired | 2017-07-12 00:00:00 UTC ]
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Take a surgeon from 30 years ago, put her in an operating theatre today and she won’t know what to do with all the machines she has at her disposal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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