We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent of internet users said they watched live video as of November. Here's the thing: That figure is 2 percentage points less than those who reported livestreaming in a June. The data points come on the heels of Facebook reportedly planning to stop paying publishers to produce live videos. It's reasonable to wonder if the world's No. 1 social network's move—when considering UBS' new research—is a canary in the coal mine when it comes to livestreaming. 2. Upward mobility Global app revenue will double in the next four years to reach $102 billion by 2020, App Annie's new projections state. 3. Female tech finally flowering? Twitter on Thursday said that women made up 30 percent of its high-level employees last year, which outdid its goal of 25 percent, set in late 2015. This development should shine a bit more positive light on Silicon Valley, which has suffered from accusations of gender discrimination in recent years. 4. Mobile-minded transaction Speaking of Twitter, the company sold its mobile app developer platform, Fabric, to Google this week. Here's a glimpse into what Google got: Fabric reaches 2.5 billion active mobile devices, up from 2 billion devices in April. 5.... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-21 00:00:00 UTC ]