The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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#brand safety
Controversial figure Milo Yiannopoulos' book deadline has been pushed back three months so he can discuss the "insanity of the last few weeks" in the title. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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#pubtech connect
By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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#consumer research
#moving forward
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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#advertising week
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With eye-popping growth of 26.8% in 2016, Pan Macmillan usurped the Indie Alliance and staked its claim as a ‘Big Four’ publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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#indie alliance
Pearson plans to launch its own print rental program for courseware and reduce ebook rental prices by up to 50% as it bids to accelerate its shift to digital. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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#digital push
#pearson plans
The fiancé of murdered children’s author Helen Bailey pushed for a sale of her property, a court has heard. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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#court hears
Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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#vertical video
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Based in Cleveland, Ohio, OverDrive has worked exclusively to distribute digital content since 1986, becoming one of the first companies to be involved in supplying digital content to libraries, first with audio and then with ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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In a public letter, released this morning, AAP general counsel and v-p Allan Adler congratulated Trump on his election, and urged his administration to take up IP-related issues once in office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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Shadow culture minister Kevin Brennan [pictured] has called on the Secretary of State for Culture, Karen Bradley, to intervene in Swindon Council’s plans to close two thirds of the borough's libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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#karen bradley
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Two earthquake-zone universities in Italy are getting special access to Springer Nature resources, as Kobo announces its partnership with Fnac in Spain. The post International Notes: Springer Nature in Italy, Kobo in Spain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
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The Society of Authors (SoA) has called on publishers to give authors “the right to say no” to high-discounting practices as part of its campaign for fairer, more transparent contracts. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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#digital advertising
#saturation point
#digital publishers
Hints of what’s to come in next spring’s Windows 10 Creators Update just keep on coming. Microsoft recently released Windows 10 Insider Preview build 14971, which integrates Paint 3D, turns your browser into an e-reader, shuffles Command Prompt into the shadows, and more.First up:... Continue reading at PC World
[ PC World | 2016-11-18 00:00:00 UTC ]
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#paint 3d
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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#lets readers
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Independent publisher The Emma Press has acquired English-language rights to two Latvian titles thanks to a grant from Latvia’s Ministry of Culture. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Social justice is at the center of today’s national conversation and is a special concern for millennials. Books provide perspective and guidance for the push toward a more equal nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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#social justice
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