As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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The gal-dem collective is disrupting traditional media – all from their tiny HQ in a London car park If you wanted to find a kind of ground zero for gentrification, you could do worse than here: an office block carved out of a concrete multistorey car park in south-east London that now fizzes... Continue reading at The Guardian
[ The Guardian | 2018-08-10 00:00:00 UTC ]
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#white man
Independent publisher The Emma Press has bought the UK English language rights to several Latvian children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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French media, content and communications group Vivendi has begun exclusive negotiations to buy Editis, France's second largest book publisher, from Grupo Planeta of Spain. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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#buy editis
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llex Press has acquired "a rich and curious history" of the Moon and what it means to humanity by Alexandra Loske and Robert Massey. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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#science book
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Usborne has acquired a funny three-book series about a "bridesmaid detective" by debut author Serena Patel. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster. The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Simon & Schuster Children’s UK has bought two more titles in The Nothing to See Here Hotel series written by Steven Butler and illustrated by Steven Lenton. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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RBmedia, one of the largest independent publishers and distributors of audiobooks, has been acquired by yet another private equity firm. Monday morning KKR and announced it bought the company from Shamrock Capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-16 00:00:00 UTC ]
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Graffiti artist Banksy has offered to help support Bristol's threatened library service. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Authors including Philip Pullman, Robin Stevens and Maz Evans are "furious" about a website offering free illegal downloads of their books. OceanofPDF.com offers users free PDF or Epub downloads of some bestselling authors’ books, including eight Philip Pullman titles, 14 books by Malorie... Continue reading at The Bookseller
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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Penguin Random House India has acquired Hindi-language publisher and "cultural icon" Hind Pocket Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-06-30 00:00:00 UTC ]
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Penguin Random House India has acquired Hind Pocket Books, one of the oldest and best-known Hindi-language publishers in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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#paying subscribers
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AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at Advertising Age
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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The award-winning historian, whose new book, 'Leadership: In Turbulent Times' will be published this fall, told librarians that America has faced and overcome great struggles in our past. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-23 00:00:00 UTC ]
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[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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#reach audiences
#increase revenue
Hot Key Books, part of Bonnier Zaffre, has acquired a graphic novel about 150 years of feminism. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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Weidenfeld & Nicolson is to publish We Need New Stories, a "vital" book about dangerous myths that are maintaining the status quo. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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#status quo
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Blink Publishing's non-fiction imprint 535 has acquired an exploration of what happens to our bodies when we drink too much by Canadian journalist Shaughnessy Bishop-Stall. Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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#blink publishing