As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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MacLehose Press has acquired new books by German writers Timur Vermes and Judith Schalansky. Continue reading at The Bookseller
[ The Bookseller | 2018-10-24 00:00:00 UTC ]
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HarperCollins has bought two more books from Northern Irish author Claire Allan. Continue reading at The Bookseller
[ The Bookseller | 2018-10-20 00:00:00 UTC ]
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Hachette Children's Group has bought a picture book on anxiety, The Worrysaurus, by Rachel Bright and illustrator Chris Chatterton. Continue reading at The Bookseller
[ The Bookseller | 2018-10-20 00:00:00 UTC ]
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Scribd is partnering with the 'New York Times' to offer a joint subscription for $12.99 that will include full digital access to the 'New York Times' in addition to Scribd's inventory of books, audiobooks, newspapers, and magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Independent publisher Dead Ink will publish Lee Rourke’s third novel, Glitch, about a dramatic drop in cabin pressure on a man’s flight home from America. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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Biteback Publishing has acquired the UK and Commonwealth rights to Where We Go from Here: Two Years in the Resistance, the upcoming title by US politician Bernie Sanders. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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HarperCollins has acquired world Spanish rights to seven books by Swedish international bestselling author Fredrik Backman, and has also formed an International Spanish Acquisitions Board, which will work to expand the reach of HC’s Spanish-language titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Walker Books has acquired Nevertell, a middle-grade novel set in the wilderness of Siberia, by debut author Katharine Orton. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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Quercus imprint riverrun has acquired Rebecca Wait’s new novel about the impact of a murder-suicide on a small island in the Hebrides. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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Canongate has acquired the next two books in the historical crime series from Ambrose Parry. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Sony Pictures Animation has optioned the film rights to Sibéal Pounder’s Bad Mermaids series, illustrated by Jason Cockcroft and published by Bloomsbury. Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
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The History Press will publish an investigation into the roles of the wives of the senior Nazi officials by author and broadcaster James Wyllie. Continue reading at The Bookseller
[ The Bookseller | 2018-09-29 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Picador has acquired a "wild, sexy and vibrant" first novel from US cult writer Andrea Lawlor. Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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Harvill Secker's editorial director for crime and thrillers Jade Chandler has bought UK and Commonwealth rights to a "stunning" literary thriller from debut US author Tanen Jones. Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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Penguin Random House is gearing up for the upcoming holiday season with the announcement of its now annual seasonal rapid-shipping program for independent booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-25 00:00:00 UTC ]
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Oxford University Press (OUP) is offering primary and secondary schools in the UK free access to the online Oxford English Dictionary to mark the company’s 90th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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HarperCollins' Borough Press has acquired world English language rights to a debut novel by Charlotte Philby, described as "an irresistible combination of espionage and domestic suspense". Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Hodder & Stoughton has acquired world rights to a memoir by rugby commentator and former international player Ian Robertson. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Hachette Children’s Group has acquired a non-fiction book for teenagers about body positivity. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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