As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Hachette Children’s Group has acquired a non-fiction book for teenagers about body positivity. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#non-fiction book
Nosy Crow has bought a middle grade novel set in Sri Lanka by Nizrana Farook, who graduated from the Bath Spa MA Writing for Young People course last year. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nosy crow
#middle grade
#sri lanka
Marc Benioff, the chief executive of Salesforce. He and his wife, Lynne, have agreed to buy Time magazine from Meredith Corporation for $190 million. Continue reading at The New York Times
[ The New York Times | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marc benioff
#meredith corporation
#$190 million
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age
[ Advertising Age | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#treasure trove
#iconic titles
#lifestyle brands
#sports illustrated
Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marc benioff
#silicon valley
#time magazine
#meredith corp
This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant growth
#growing roster
The Book Trade Charity has announced it is sponsoring three places to The Bookseller’s Children’s Conference later this month to people who want to break into the industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conference tickets
SAGE has acquired technology start-up Lean Library and its associated products, for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this |
HarperCollins has bought world all language rights for The Joyful Home Cook by Rosie Birkett, described as "an inspirational, practical and modern approach to cooking at home, with a strict eye on reducing waste". Continue reading at The Bookseller
[ The Bookseller | 2018-09-08 00:00:00 UTC ]
More news stories like this |
A new, free magazine titled Booklaunch will be launched later this month, aiming to recreate the experience of browsing a bookshop in print. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book extracts
Detroit-based Hour Media Group continued its nearly two-year-long regional magazine shopping spree this week, snatching up 38-year-old Gemini Publications, also based in Michigan, from longtime owner and publisher John Zwarensteyn. Included in the sale are the monthly Grand Rapids magazine, the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#current staffers
#transition period
#ve thought
#perfect fit
Bloomsbury will publish Grilled, about the fight for better conditions for farmed chickens, from American campaigner Leah Garcés. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
More news stories like this |
A personalised picture book offering buyers seven different pronouns, as well as different skin tones and hair colours, has exceeded its kickstarter funding target within 12 hours. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
More news stories like this |
Pushkin Children’s Books has acquired the second novel by Ele Fountain, the author of Boy 87. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pushkin children
Louisville Magazine and its website Louisville.com have been purchased by former U.S. ambassador to the United Kingdom, Matthew Barzun, for an undisclosed amount. The monthly publication, which is known in its community for shedding light on often-ignored neighborhoods and stories, will be under... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barack obama
#caption id=
The five-day Beijing International Book Fair (BIBF) kicked off on Wednesday with Morocco as the country of honor and expanded zones for children’s licensing and digital technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital technologies
Egmont Publishing UK has teamed up with its Australian counterpart, Hardie Grant Egmont, to acquire a middle-grade novel by US authors Holly Goldberg Sloan and Meg Wolitzer in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle grade
#meg wolitzer
SAGE has bought technology company Talis and Talis Aspire, its course resource list management system, for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-08-17 00:00:00 UTC ]
More news stories like this |
In a deal that unites two illustrated book publishers, Insight Editions has acquired Weldon Owen from Bonnier Publishing USA for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#insight editions
#undisclosed price
Hachette Book Group will acquire all assets of the Nashville-based Christian publisher, including five imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
More news stories like this |