As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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The UK arm of Scholastic has bought school books suppliers MBE Books and Laburnum House for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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PRH Children’s has acquired one of the winning titles from last year’s In Other Words programme, organised by BookTrust to promote children’s literature from outside the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes. The post Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Zephyr, the new children's imprint at Head of Zeus, has bought a young fiction series by Carnegie Medal winning author Sally Gardner. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired two new picture books written by Katrina Charman and illustrated by Nick Sharratt. Continue reading at The Bookseller
[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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Whether its books on racial tensions, single parenting, social change or social media, religion publishers are satisfying a demand for books that help parents address the most challenging issues of the day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-24 00:00:00 UTC ]
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A UK-based educational supplier is hoping to alleviate the pressure on school budgets by matching any spending schools make on books. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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'Never have the voices of writers and their allies been so essential,' says the leadership of the merging Los Angeles and New York City chapters of PEN. And one of the most robust lifestyle-and-wellness publishers in the States is now part of PRH. The post Merger Notes: Two PEN Chapters, and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-11 00:00:00 UTC ]
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Penguin Random House has purchased the trade book publishing assets of US wellness publisher Rodale Books from Hearst. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Following Hearst's purchase of Rodale Inc. last week, the company quickly turned around and sold Rodale Books' more than 2,100 titles to Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-09 00:00:00 UTC ]
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Orchard Books, part of Hachette Children’s Group, will this July publish I Really Want That Unicorn, a new picture book by Fabi Santiago. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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The National Literacy Trust and Walker Books have created a Literacy Toolkit for businesses to donate to primary schools and community groups. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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Retailers have unleashed a range of sales offers to lure in shoppers, both in-store and online. Continue reading at The Bookseller
[ The Bookseller | 2017-12-28 00:00:00 UTC ]
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Private equity firm Aurelius has bought wholesaler and distributor Connect Books from distribution company the Connect Group for £11.6m. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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Ten backlist Peter James suspense novels will be published in audio for the first time after Orion Audio bought world rights from Isobel Dixon at Blake Friedmann. Continue reading at The Bookseller
[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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For the third year in a row, the bestselling author is giving holiday bonuses to indie booksellers. This year he sent checks ranging from $750 to $1,250 to booksellers and bookstore owners around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-18 00:00:00 UTC ]
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David Higham Associates (DHA) has bought Laura Cecil's agency as she prepares to retire. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Thirty years after it was founded, Jessica Kingsley Publishers (JKP) has been bought by Hachette UK for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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Italy is to introduce tax breaks for bookshops, with independents eligible for up to €20,000. Continue reading at The Bookseller
[ The Bookseller | 2017-11-30 00:00:00 UTC ]
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