As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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The Book Industry Study Group devoted a large portion of its annual meeting held Monday to supply chain issues, with the relatively new phenomenon of third party resellers on Amazon being able to win buy buttons an issue panelists expressed particular concern about. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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David Fickling Books has bought Fiona Shaw’s first YA novel, “an explosive thriller”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Canongate Books has acquired independent Severn House Publishers from owner Edwin Buckhalter and his family for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Update 9-13-2017: This article has been updated to reflect a price increase for the 256GB and 512GB models of the iPad Pro.So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea,... Continue reading at PC World
[ PC World | 2017-09-13 00:00:00 UTC ]
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HarperCollins division Harlequin has acquired three “stand-alone multi-generation women’s fiction” books by romance author Sarah Morgan. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Black & White Publishing has bought two more books in the JT Ellington series by crime novelist M P Wright. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Chicken House publisher Barry Cunningham has acquired Tin, the debut novel from Irish writer Pádraig Kenny. Continue reading at The Bookseller
[ The Bookseller | 2017-09-09 00:00:00 UTC ]
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Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.The posting and viewing of video on Facebook has exploded in recent... Continue reading at Advertising Age
[ Advertising Age | 2017-09-06 00:00:00 UTC ]
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Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
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Titan Books has acquired four new titles by American fantasy author V.E. Schwab in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Scholastic, Hachette, Simon & Schuster, Macmillan, and Penguin Random House are among the big New York houses who are offering their support—in the form of books and, in some cases, food and shelter—to those in flood-ravaged Southeast Texas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
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One Houston area bookstore reported trouble from flooding, while most others will re-open today after days being closed in the wake of devastating Hurricane Harvey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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As Harvey storm re-strengthens in the Gulf, Simon & Schuster offers books to relief agencies, booksellers, and libraries in the devastated flood zone. The post Simon & Schuster Offers Books for Storm-Stricken Texas appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-29 00:00:00 UTC ]
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For a few hours, a debut author shone at the top of the N.Y. Times bestseller list Thursday. But after online commenters questioned how the book got there, the paper removed "Handbook for Mortals" by Lani Sarem. What happened? Author Phil Stamper thought it was strange when "Handbook for Mortals"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-25 00:00:00 UTC ]
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Authors and illustrators from Istanbul, Carcassonne, and Paris are featured in new children's books that agent Stephanie Barrouillet is taking to Frankfurt. The post Tel Aviv Agent Stephanie Barrouillet Offers Titles from Turkey and France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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The Copyright Licensing Agency (CLA) and digital textbook provider Kortext have bought a reading lists management system, rebus:list, from library management supplier PTFS Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Simon & Schuster Children’s will publish a new middle grade series written by Steven Butler, with illustrations by Steven Lenton, about a Brighton hotel for magical creatures. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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