Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive change for the way media is bought, attribution is done and how publishers make money. Let's see how.Media buyingA screen affords space for multiple ads. However, with voice, we want one answer. We want the answer. A consumer looking for a new TV via a voice search isn't looking for ads from different TV brands or retail stores -- the types of ads that appear on search results pages now. With voice search, consumers are looking for a concise guide on the best TV to buy. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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The narrative about legacy print and TV brands is that their legacy processes and businesses would make it hard for them to adjust to the Web, which has been dominated by smaller, more nimble upstarts. But many of these publishers have taken lessons from their startup successors, using the tools... Continue reading at Digiday
[ Digiday | 2016-01-08 00:00:00 UTC ]
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Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
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