As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Canelo has bought two “major” novels for its 2017 list including a debut thriller about a child abduction and a story about a woman whose struggle to conceive leads her to accept an “unconventional offer”. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Authors' and publishers' groups are protesting a change in Amazon's third-party sales policy. The retailer says it's in line with 'the rest of Amazon.' The post Authors Guild Joins Warnings on Amazon’s Buy-Button Book Sales Policy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-09 00:00:00 UTC ]
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Scottish publisher GW Publishing Ltd has been sold to West Lothian-based publisher, wholesaler and distributor Lomond Books Ltd for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Industry members claim the program, which allows third-party re-sellers to win the main buy button on book pages, has the potential to "decimate authors' and publishers' earnings," especially on backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-09 00:00:00 UTC ]
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Egmont has scooped the first picture book from vloggers the Sacconejolys, who boast the largest family YouTube channel in Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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HarperCollins has bought the début book from Gill Sims, the voice behind the hit Facebook blog "Peter and Jane". Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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The Society of Authors (SoA) is calling on the next government to offer "more than just words" to help support British authors and the culture sector. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Amid growing interest in Spanish and Latin American writers among US publishers, Barcelona-based agency Schavelzon Graham will be at BookExpo. The post Barcelona’s Schavelzon Heads to BookExpo With Spanish-Language Titles on Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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The Telegraph Media Group has bought revision app Gojimo for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Hodder Children’s Books, part of the Hachette Children’s Group, has acquired Moxie, a "timely and empowering" feminist YA novel from US author Jennifer Mathieu. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Viking has acquired rights to Darkest Hour by Anthony McCarten, a non-fiction narrative history of Winston Churchill’s wartime leadership. Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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HarperCollins Publishers India is to grant "pawternity leave" to employees who are adopting pets. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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Penguin Random House has agreed to buy major Barcelona-based publisher Ediciones B for a rumored €40 million, further consolidating its power in Spanish-language markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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The Roald Dahl Literary Estate will create a personalised adaptation of a Roald Dahl classic in partnership with publishing start-up Lost My Name. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, provide information, read the news, set alarms, read audiobooks from Audible, and more. In fact, new Alexa "skills" are being created all the time. Tell Alexa to start your usual order at... Continue reading at PC World
[ PC World | 2017-04-06 00:00:00 UTC ]
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Macmillan Children’s Books (MCB) has won world rights at auction for two LBGT-themed romance books written by a former Waterstones bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Abstract: The author of ‘Help, Thanks, Wow’ highlights the life-changing qualities of mercy in her new book, ‘Hallelujah Anyway.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-03 00:00:00 UTC ]
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DreamWorks Animation, the company behind the highly successful film franchise for Cressida Cowell's How to Train Your Dragon series, has now acquired all adaptation rights to Cowell's forthcoming fantasy adventure series The Wizards of Once. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Amazon US is offering authors $5,000 upfront in lieu of royalties to incorporate their books into its unlimited reading programme for Prime members. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Kindle Entertainment has acquired the TV rights to Nick Fisher’s debut novel Pot Luck (Peridot Press), a dark thriller set in a south coast fishing community. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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