As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Audible has launched a Mandarin offering with more than 300 audiobooks and audio dramas in Mandarin. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
More news stories like this |
HarperFiction publicity director Ann Bissell has made her first acquisition in her newly expanded role commissioning for Borough Press. Continue reading at The Bookseller
[ The Bookseller | 2017-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#borough press
William Collins has acquired a book about the "new history" of Alexander the Great by writer, archaeologist and TV producer, Alex Rowson. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#william collins
#tv producer
Both firms are kicking off programs offering rebates, extra discounts, and free shipping for eligible indie bookstores to make it easier to order and reorder during the high-volume holiday shopping season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free shipping
Bloomsbury Children’s Books will publish another two books from Fantastically Great Women Who Changed the World author and illustrator Kate Pankhurst, a descendant of suffragette Emmeline Pankhurst. Continue reading at The Bookseller
[ The Bookseller | 2017-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury children
In moves that add scale and diversify its business, Red Wheel/Weiser has acquired Career Press and hired former Shambhala Publications publisher Peter Turner as associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#red wheel/weiser
#associate publisher
Changes to the Facebook newsfeed are generally somewhat controversial, not least because many people wish Facebook would just stop buggering around and leave things as they are for a while. But the latest change that's being tested has some people -- page owners and publishers in particular --... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook offers
#page owners
#latest change
Bloomsbury is to publish the story of life in a Cornish fishing village by new writer Lamorna Ash, after a fortuitous reading of an article in the Times Literary Supplement. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
More news stories like this |
Rodale is a family-owned company that publishes magazines like Prevention and Runner’s World. Continue reading at The New York Times
[ The New York Times | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishes magazines
Hearst's purchase of Rodale comes about four months after the publisher put itself up for sale. While little has been shared how Rodale will be integrated into Hearst, it was stated that deal is set to close by early 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher put
Lorella Belli of the eponymous London-based agency has sold film rights in Taylor Adams' thriller, No Exit, to Hollywood studio 20th Century Fox. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lorella belli
#taylor adams
Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
More news stories like this |
Welsh publisher Firefly Press has bought a “darkly thrilling three-novella” collection from a trio of YA authors. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya authors
Accessible children's publisher Barrington Stoke will publish a YA novella by the late Mal Peet. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya novella
#mal peet
#accessible children
Troubled publisher Freight Books has been accused of "rubbing salt in the wound" by sending an email to writers asking if they wanted to buy their own books. Continue reading at The Bookseller
[ The Bookseller | 2017-10-07 00:00:00 UTC ]
More news stories like this |
Octopus Publishing Group is buying independent cookery publisher Kyle Cathie Ltd, as its managing director of 28 years, Kyle Cathie, prepares to step down. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
More news stories like this |
More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
The Seattle-based house, which was named one of PW’s fast-growing independent publishers of 2016, was bought by Penguin Random House for an undisclosed sum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
More news stories like this |
Academic publisher Taylor & Francis Group, part of Informa PLC, has acquired independent Open Access (OA) publisher Dove Medical Press for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
More news stories like this |
Penguin Random House UK has proposed a new collective agreement to London employees with the endorsement of Unite and the National Union of Journalists (NUJ) following 10 months of negotiations. Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national union
#journalists nuj