As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stablesMeredith Corporation has announced that it is buying the Time Inc publishing group in a “transformative” $1.8bn deal that joins two huge magazine companies. Meredith, which... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Meredith Corp. has agreed to acquire Time Inc. for $2.8 billion including debt, swallowing the once-mighty home of Fortune and Sports Illustrated after the internet age wreaked havoc on even the most prestigious magazine titles.The $18.50-a-share offer is an all-cash one, Meredith said in a... Continue reading at Advertising Age
[ Advertising Age | 2017-11-27 00:00:00 UTC ]
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Time Inc., the steward of some of the country's most circulated and storied magazine brands, will be sold to the lifestyle-magazine publisher Meredith Corp., the companies announced Sunday. Meredith will pay $18.50 per share in the all-cash deal for a company that counts such titles as Time,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-11-27 00:00:00 UTC ]
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Magazine and broadcasting company Meredith is buying magazine publisher Time for about $1.8 billion to bulk up on readers as the publishing industry navigates the difficult transition to digital from... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2017-11-27 00:00:00 UTC ]
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Oneworld's literary crime and suspense imprint Point Blank has acquired a new murder mystery series by fine artist and pet portraitist Ali Carter. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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The Literary Consultancy and Publishing Training Centre are to offer three free evening seminars on key aspects of publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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The Book Trade Charity has unveiled a progressive plan to help new joiners to the industry find accommodation in the capital amid soaring rental costs. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
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The rightwing billionaires are believed to be backing Meredith’s bid for the renowned media group but it is not the most obvious move for the brothersThe Koch brothers don’t usually court media attention so why are the rightwing billionaire businessmen suddenly so interested in Time Inc, the... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Join us in New York this Wednesday and Thursday for Ad Age Next, a new event where top marketers and innovators such as Procter & Gamble, Amazon, Wayfair, Google, Walmart, The Washington Post, Burger King, Twitter, Bloomberg and Headliner Labs will explore AI, chatbots, voice marketing,... Continue reading at Advertising Age
[ Advertising Age | 2017-11-14 00:00:00 UTC ]
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Penguin Random House UK has launched a new, "inclusive" scheme, called Home Sweet Loan, to support its employees with the cost of a deposit of a rental property. Continue reading at The Bookseller
[ The Bookseller | 2017-11-14 00:00:00 UTC ]
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Retail Happenings: Plus the Mighty Co. opens on Melrose Avenue, and women's label the Great sells its first shoe, the Boxcar boot. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-11 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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Audible has launched a Mandarin offering with more than 300 audiobooks and audio dramas in Mandarin. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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HarperFiction publicity director Ann Bissell has made her first acquisition in her newly expanded role commissioning for Borough Press. Continue reading at The Bookseller
[ The Bookseller | 2017-11-06 00:00:00 UTC ]
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William Collins has acquired a book about the "new history" of Alexander the Great by writer, archaeologist and TV producer, Alex Rowson. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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Both firms are kicking off programs offering rebates, extra discounts, and free shipping for eligible indie bookstores to make it easier to order and reorder during the high-volume holiday shopping season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
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Bloomsbury Children’s Books will publish another two books from Fantastically Great Women Who Changed the World author and illustrator Kate Pankhurst, a descendant of suffragette Emmeline Pankhurst. Continue reading at The Bookseller
[ The Bookseller | 2017-11-01 00:00:00 UTC ]
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In moves that add scale and diversify its business, Red Wheel/Weiser has acquired Career Press and hired former Shambhala Publications publisher Peter Turner as associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
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Changes to the Facebook newsfeed are generally somewhat controversial, not least because many people wish Facebook would just stop buggering around and leave things as they are for a while. But the latest change that's being tested has some people -- page owners and publishers in particular --... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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Bloomsbury is to publish the story of life in a Cornish fishing village by new writer Lamorna Ash, after a fortuitous reading of an article in the Times Literary Supplement. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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