As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Netflix has bought Scottish comic book publisher Millarworld in its first ever acquisition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Barnes & Noble Education has bought writing skills services company Student Brands for $58.5m (£45m). Continue reading at The Bookseller
[ The Bookseller | 2017-08-08 00:00:00 UTC ]
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Streaming giant aims to copy Marvel owner Disney’s superhero strategy with Millarworld, its first ever acquisitionNetflix has made its first acquisition, buying the Glasgow-based comic book company behind Kick-Ass and Kingsman, as it looks to imitate Marvel-owner Disney’s superhero... Continue reading at The Guardian
[ The Guardian | 2017-08-07 00:00:00 UTC ]
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Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek
[ AdWeek | 2017-08-05 00:00:00 UTC ]
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YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on... Continue reading at Advertising Age
[ Advertising Age | 2017-08-01 00:00:00 UTC ]
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Independent houses Thames & Hudson and Darf Publishers are introducing new strands of children’s publishing to their lists. Continue reading at The Bookseller
[ The Bookseller | 2017-07-31 00:00:00 UTC ]
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As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday
[ Digiday | 2017-07-31 00:00:00 UTC ]
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Laurene Powell Jobs's Emerson Collective has agreed to acquire a majority stake in the Atlantic, the iconic political and cultural magazine that has also become a force in digital publishing.Powell Jobs, the 53-year-old widow of Apple co-founder Steve Jobs, is buying the stake from Atlantic... Continue reading at Advertising Age
[ Advertising Age | 2017-07-28 00:00:00 UTC ]
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German consumer electronics company Ceconomy has paid €425m to acquire the controlling stake of 24.33% in the Fnac Darty, the largest French cultural product chain, from Artémis. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Prospective poets, wishful travel writers, aspiring songwriters, budding children's authors and other would-be Waikato wordsmiths have a rare chance to learn from some best next month. Continue reading at Stuff
[ Stuff | 2017-07-28 00:00:00 UTC ]
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A children’s author will do free events at libraries throughout the UK this summer after revealing how they “changed his life”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Egmont has signed a "major" new YA book on sexism for its Electric Monkey imprint, from screenwriter Laura Steven. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Quercus has bought a historical novel about Huguenot master silk weavers in 18th century Spitalfields, by a former lawyer inspired by exhibits in London's Victoria and Albert Museum. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Headline has acquired a book by YouTuber Joe Weller based on his videos exploring "haunted" properties. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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From The Irish Times: A question of most popular reads becomes a chance to demonstrate what the OCLC's 'WorldCat' international library system can do. The post Ireland’s Most Popular Books? OCLC’s WorldCat Can Offer Answers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-12 00:00:00 UTC ]
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Chester Investment Group has acquired a majority shareholding in independent publisher Urbane Publications. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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This year’s Super Thursday falls on 5th October, The Bookseller can reveal, with 505 new hardbacks scheduled to hit shelves on that day, all competing for a slice of the Christmas-gifting pudding. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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Walker Books has bought two more titles in a new illustrated fiction series from Philip Ardagh and Elissa Elwick about a detective duo of a young girl and her French poodle. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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