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YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-01 00:00:00 UTC ]
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#offer publishers
#aggressive push
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Condé Nast continued their aggressive push into ecommerce this week, leading a $20 million investment round in the luxury online reseller V Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-05 00:00:00 UTC ]
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#aggressive push