As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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US-based Ingram Content Group has acquired UK distributor Book Network International Limited from the Rowman & Littlefield Publishing Group. Continue reading at The Bookseller
[ The Bookseller | 2017-07-04 00:00:00 UTC ]
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Curtis Brown has bought Ed Victor Ltd, following the passing of agent Ed Victor. Continue reading at The Bookseller
[ The Bookseller | 2017-07-04 00:00:00 UTC ]
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Ingram Publisher Services has acquired NBNi, the U.K.-based arm of the U.S. distributor National Book Network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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The Borough Press has acquired two novels with an "international focus": The Nine-Chambered Heart by Indian author Janice Pariat and Stephen Florida by Publishers Weekly fiction reviews editor Gabe Habash. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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As the owner of a Kindle, I normally get all my ebooks from Amazon. It is a great experience, as not only can I read the book on my e-reader, but thanks to the Kindle app, my smartphone and tablet too. Quite frankly, I never considered getting an electronic book anywhere else. If you are a... Continue reading at Betanews
[ Betanews | 2017-06-24 00:00:00 UTC ]
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In a major announcement ahead of this week’s 2017 ALA Annual Conference, HarperCollins has agreed to make a selection of its ebook backlist available to public library users on a multi-user model, via Midwest Tape’s hoopla digital platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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Allen & Unwin has signed the first book by journalist Anna-Marie Crowhurst in a "major acquisition" which signals a "strong move towards upmarket historical fiction" for the Atlantic Books imprint. Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Rights and licensing trading platform IPR License has launched a new service which allows sellers to place “Buy Rights” buttons next to books featured online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Bill Swainson, editor at large for non-fiction at Oneworld, has bought world English language rights in a narrative non-fiction account of the death of French resistance hero Jean Moulin. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Penguin Random House has acquired a New York-based company specialising in creating and selling licensed illustrated literary-themed products called Out of Print. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age
[ Advertising Age | 2017-06-07 00:00:00 UTC ]
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Clarivate Analytics has bought Publons, the global platform for researchers to share recognition for peer review, for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Taylor & Francis Group, a publisher of specialist books, has bought digital research services firm colwiz. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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HarperCollins has bought the memoir of England and Yorkshire cricketer Jonny Bairstow. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Usborne has bought a middle grade magical fantasy from a former gaming programmer following a “hotly contested auction” against three other publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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BookNet Canada has issued four studies looking at the demographics for book buyers of biographies/autobiographies, detective fiction, science fiction and cookbooks, each showing trends for the genre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Kogan Page has bought two books about cyber attacks from a former Guardian editor and a professor. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Publishers are concerned that the recently enacted policy will cut into sales, questioning the sources of “new” books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Informative, educational, and forward-looking panels, along with the Global Market Forum, are on the menu for Wednesday's selections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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