As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Victoria Oundjian, editor at Avon Books UK, has acquired her first three titles since joining the imprint last year, from authors Vanessa Carnevale, Tracy Corbett and Joanne Sefton. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this |
At a special ceremony during the Bologna Book Fair, Macmillan and 21st Century Publishing Group celebrated a new rights deal for Chinese author Cao Wenxuan's book, 'Summer'. The post Macmillan Buys US Rights to Cao Wenxuan’s Latest Book from 21st Century Publishing Group appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights deal
#macmillan buys
#cao wenxuan
Welsh independent Firefly Press has bought world rights to The Clockwork Crow, a gothic Christmas tale set in a Victorian mansion, by Catherine Fisher. Continue reading at The Bookseller
[ The Bookseller | 2018-03-23 00:00:00 UTC ]
More news stories like this |
The e-tailer's year-old strategy of letting third party sellers compete for buy buttons is here to stay. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy buttons
The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust trial
#antitrust case
#high gear
#raise prices
#time warner
Smashwords, a self-publishing and ebook distribution platform, is teaming with Findaway Voices to offer Smashwords authors access to Findaway's audiobook production and distribution network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-22 00:00:00 UTC ]
More news stories like this |
Hot Key Books, an imprint of Bonnier Zaffre, has acquired world rights, including translation, film and merchandising, for a YA ghost story set in the remote snows of contemporary Norway. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier zaffre
#including translation
Macmillan Children’s Books has bought a middle-grade book about a mouse whose home is bombed in World War Two by debut writer Anna Fargher. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
#middle-grade book
#world war
Usborne has acquired the UK and Commonwealth rights to The Peculiar Peggs of Riding Woods, a dark fairy tale by TV production coordinator Samuel J Halpin. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairy tale
What's next for the "Netflix of magazines?" The post Apple Buys Into Magazine Media with Texture Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app stores
#online services
#vanity fair
#bloomberg businessweek
#meredith corp
'We want a new library of 100 great books by women' says Hay Festival founder Peter Florence, as Cambridge University Press opens this year's selection of free-to-read International Women's Day content. The post International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international women
Pan Macmillan has bought a further three novels in Genevieve Cogman’s Invisible Library series. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
HarperCollins has closed a deal with historical novelist Philippa Gregory for full audio rights for nine of her backlist titles. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#backlist titles
Fiona Kennedy, publisher at Head of Zeus’s children’s imprint Zephyr, has bought the new novel by Tania Unsworth, titled The Girl Who Thought Her Mother Was A Mermaid. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiona kennedy
#imprint zephyr
CrimeFest has withdrawn its offer to host the winner of the recently-launched Staunch Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-03-06 00:00:00 UTC ]
More news stories like this |
In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from "America's Finest News... Continue reading at Advertising Age
[ Advertising Age | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishing
#digital publication
#generate revenue
HarperCollins has acquired the imprint, a division of the American Management Association International, which has a backlist of approximately 600 business and professional titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional titles
HarperCollins imprint 4th Estate will publish a book about the "new Ice Age of politics" by one of Turkey’s best-known novelists and political commentators, Ece Temelkuran. Continue reading at The Bookseller
[ The Bookseller | 2018-02-27 00:00:00 UTC ]
More news stories like this |
William Collins will publish the first book by Cambridge espionage historian Svetlana Lokhova revealing the "greatest pre-war triumph of Stalin’s secret services". Continue reading at The Bookseller
[ The Bookseller | 2018-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#william collins