As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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De Montfort Literature will employ an algorithm ‘to identify career novelists’, and hopes to free its writers from second jobsEven the most revered authors held down day jobs, from TS Eliot’s time at Lloyd’s to Walt Whitman’s stint as a government clerk. Now a “successful hedge fund with a... Continue reading at The Guardian
[ The Guardian | 2018-06-01 00:00:00 UTC ]
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Independent publisher Salt has raised more than £7,500 after appealing to its supporters to purchase "just one book" to help save the struggling business. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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HQ will publish two more books from Avon commissioning editor Phoebe Morgan, including a “gripping” psychological thriller about a dark secret hidden by a wife from her husband. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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With recent music licensing deals between Facebook and record labels like Sony, Warner Music, Universal and other European publishers, it would seem as if Facebook, and by extension Instagram, is uniquely poised to bring soundtracks to shared videos.... Continue reading at Engadget
[ Engadget | 2018-05-08 00:00:00 UTC ]
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Arcadia is the first purchase in what the two former publishing CEOs see as a series of acquisitions. The purchases will be funded by Lezen Acquisition LLC, an investment group formed by Lynton and his sister Lili. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-02 00:00:00 UTC ]
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Bloomsbury has bought IB Tauris (IBT), the academic publisher based in West London with an office in New York. The price was £5.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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Cassell has acquired Primate Change, a "polemical look at how and why the human body has changed since humankind first got up on two feet", by author and academic Vybarr Cregan-Reid. Continue reading at The Bookseller
[ The Bookseller | 2018-04-28 00:00:00 UTC ]
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PRH Children’s will next publish a book about a teenager suffering from psychosis by Emma Smith-Barton, who took part in the publisher’s WriteNow programme. Continue reading at The Bookseller
[ The Bookseller | 2018-04-28 00:00:00 UTC ]
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An overhaul in the way Foyles buys books from publishers is already bearing fruit for the company, its chief executive Paul Currie has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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President Trump’s immigration policies, L.A.’s homeless crisis, the women’s movement and the culture of food were just a few of the topics covered during the first day of the Los Angeles Times Festival of Books on the USC campus. The 23rd annual festival, which celebrates reading and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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PW library columnist Sari Feldman on how putting books first has proven to be a winning strategy for her library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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HarperVoyager and Del Rey Books have signed for a fantasy trilogy from Demon Cycle author Peter V Brett in a "high six-figure" deal. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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Usborne has acquired the UK and Commonwealth rights to Namina Forna’s Deathless, a debut YA fantasy inspired by the author’s experience of the Sierra Leone civil war. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Pan Macmillan’s editorial director Georgina Morley has moved to Picador to strengthen the imprint’s non-fiction offer, and to that end has signed Kate Teltscher’s The Palace of Palms. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Orchard Books, part of Hachette Children’s Groups, is aiming to revitalise the Animal Ark brand by acquiring series rights from Working Partners. Continue reading at The Bookseller
[ The Bookseller | 2018-04-04 00:00:00 UTC ]
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In two separate niche deals, LSC Communications bought the university press distributor TriLiteral, while Turner Publishing acquired a publisher that specializes in books on eating disorders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company
[ Fast Company | 2018-04-03 00:00:00 UTC ]
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The Bologna Book Fair focused its attention on audiobooks for the first time with the introduction of a seminar called Listen Up!, which featured experts on the format's growing international market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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This week at Bologna International Children's Book Fair and then at London Book Fair April 10 to 12, the Amazon Publishing foreign rights team packs new titles–—and the retail muscle to make all boats float. The post Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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