As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Pan Macmillan has acquired four more books by The Woolworths series author Elaine Everest. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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The Ingram Content Group has made a tentative offer to buy the retail wholesaling operation of Baker & Taylor, and the Federal Trade Commission has launched what it is calling a “very preliminary investigation” of the proposed deal, sources told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-04 00:00:00 UTC ]
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Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek
[ AdWeek | 2018-11-30 00:00:00 UTC ]
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Egmont has acquired a book about finding your voice and changing the world by Laura Coryton, the leader of a campaign against tampon tax. Continue reading at The Bookseller
[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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Nosy Crow has acquired two standalone books by Catherine Bruton, the author of I Predict a Riot and We Can Be Heroes (Egmont). Continue reading at The Bookseller
[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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Picture book publisher Scribble has acquired a children’s cookbook by illustrator Felicita Sala. Continue reading at The Bookseller
[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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Hodder has bought a father’s "moving" memoir, Once More We Saw Stars, about how he and his wife coped after the death of their two-year-old daughter in a freak accident. Continue reading at The Bookseller
[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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Inclusive publisher Knights Of has acquired the UK, Irish and Commonwealth rights to a four-book, 9+ series by Jason Reynolds. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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William Heinemann has acquired the UK and Commonwealth rights to a book about the Charles Manson murders by Tom O’Neill, with editorial input from Dan Piepenbring. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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Head of Zeus (HoZ) will publish two more books from J S Monroe as the author attempts to "push the boundaries of high-concept psychological thrillers". Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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W H Smith reportedly offered to buy struggling US bookselling chain Barnes & Noble (B&N) last year before the deal fell apart. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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Penguin Random House has acquired majority ownership of Brazilian publishing house Companhia das Letras, in which it first acquired a 45% stake in 2012. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Quad's purchase of LSC Communications, valued at $1.4 billion, will unite the country's two largest printers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-01 00:00:00 UTC ]
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School librarians have reacted with dismay to the Budget news that schools are to receive a one-off payment of £400m, telling The Bookseller that schools will continue to struggle to buy books for their pupils. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Indie Penned in the Margins has acquired what it is calling the "breakthrough" collection from Hackney-based poet Anthony Anaxagorou, After the Formalities. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Octopus imprint Mitchell Beazley has bought 10-a-Day the Easy Way: Fussfree Recipes & Simple Science to Transform Your Health by Kew-trained botanist, science writer and broadcaster James Wong. Continue reading at The Bookseller
[ The Bookseller | 2018-10-27 00:00:00 UTC ]
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The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-26 00:00:00 UTC ]
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The Pool columnist and author Ella Risbridger has collated a poetry collection for Doubleday titled Set Me On Fire: A Poem for Every Kind Of Feeling, to be published next autumn. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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HarperCollins will publish The Gynae Geek by NHS doctor Dr Anita Mitra, which opens conversations about gynaecological health. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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