As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Talent management collective Tricycle Talent has acquired a minority stake in Rachel Mills Literary (RML). Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:53:46 UTC ]
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Chronicle Books, which is distributed in the UK and Europe by Abrams & Chronicle Books, has acquired two picture books by Deborah Underwood and Meg Hunt. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 20:45:38 UTC ]
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By publishing a real, functional ebook edition of 'The Mueller Report,' the nation's libraries are picking up where the federal government slacked off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Sourcebooks has sold a 45% ownership stake to Penguin Random House to enable the American independent publisher to take a “broader and deeper approach to domestic and global markets”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-24 02:11:56 UTC ]
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Looking to add books to its interactive selling platform, Talkshoplive, a streaming video shopping network offering social media–driven retail, is partnering with ReaderLink Distribution Services to offer book fulfillment to Talkshoplive clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Microsoft appears to have pulled Huawei's Matebook X Pro from its online shelves, and Best Buy, too, has followed suit. Huawei phones and devices are still available from Amazon and Newegg as of this posting, however.Neither the Huawei Matebook X Pro nor the Huawei Matebook 13 appear on... Continue reading at PC World
[ PC World | 2019-05-21 19:24:00 UTC ]
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Scholastic is the latest publisher offering special terms for independent booksellers who want to transition to direct ordering in the wake of the news that Baker & Taylor's is exiting the retail wholesale business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-21 04:00:00 UTC ]
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Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
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Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
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Coronet has landed the “compassionate, dark and funny” debut novel from Kit Fielding, an author of gypsy descent, telling the stories of six marginalised women. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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The CJK Group has moved ahead with the purchase of the assets of Dexter, Mich.-based printer Thomson-Shore. The asset acquisition follows the March 25 bankruptcy filing of Thomson-Shore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-13 04:00:00 UTC ]
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In response to Baker & Taylor closing its retail wholesale business, Penguin Random House has launched the "Indies Express Program" to transition B&T indie bookstore accounts to direct sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
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Simon & Schuster Children’s UK has acquired two books in the Infinity Cycle series by Adam Silvera. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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Penguin Random House Grupo Editorial has acquired Ediciones Salamandra to "ensure the continuity" of the Barcelona-based independent publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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While educational publishers sought to build bespoke platforms to engage educators, tech giants secured the channel. Jon White wonders—is a shift about to occur? Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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In this year's promotion for World Book Day, Amazon Crossing is giving away titles from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian. The post Amazon Crossing Rolls Out Its 2019 World Book Day Translation Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-20 00:00:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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In a sea of disinformation, lies, spin and social media hate mongering, it’s hard to find any clarity these days on the issue of immigration on our Southern border. This week, coverage of the forced resignation of Kirstjen Nielsen as secretary of the Department of Homeland Security offered a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-11 17:05:00 UTC ]
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In a sea of disinformation, lies, spin and social media hate mongering, it’s hard to find any clarity these days on the issue of immigration on our Southern border. This week, coverage of the forced resignation of Kirstjen Nielsen as secretary of the Department of Homeland Security offered a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-11 17:05:00 UTC ]
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