As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Macmillan Children’s Books has bought three full-colour gift titles written and illustrated by Alex T Smith. Editorial director Gaby Morgan bought world rights in all languages from Alison Eldred at Arena Illustration. Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 21:23:43 UTC ]
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Major library systems company Ex Libris, owned by Michigan-based ProQuest, has signed an agreement to acquire competitor Innovative, in a move that significantly strengthens Ex Libris' already powerful position in the academic and research library marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 09:56:55 UTC ]
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HQ has bought the "powerful, hilarious and deeply emotional" new novel from Hello! editor-in-chief Rosie Nixon in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 14:05:45 UTC ]
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With clients in 30 nations and operational centers in eight, SPi Global says it's looking to close its acquisition of Springer Nature's SPS by year's end. The post The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-03 06:48:21 UTC ]
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Pavilion has bought a companion book to Mad About the House by Kate Watson-Smyth, the author behind the UK’s number one interiors blog. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 00:37:55 UTC ]
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Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Walker has acquired a middle grade adventure story set in Cornwall from the Sunday Times chief travel writer Chris Haslam, writing as C J Haslam. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 02:47:59 UTC ]
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Watkins Media is offering its first paid internship scheme starting in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 12:12:16 UTC ]
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Store owners from BXsellers, PW's bookstore Facebook group, are prepping special promotions for Black Friday and Small Business Saturday, focusing on loyalty discounts and gift card bonuses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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Pamela Newkirk explores the failures — and one success — of corporate diversity initiatives. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:40:20 UTC ]
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I've found the perfect Harry Potter Christmas decorations for your winter holiday, whether you like DIY projects or you prefer to buy. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:36:10 UTC ]
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Amazon has opened a storefront and publishing platform for people to buy and sell K-12 educational materials. People who create such resources can upload them for others to purchase. Continue reading at Engadget
[ Engadget | 2019-11-12 15:32:00 UTC ]
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When someone says they want an e-reader, they most likely mean they want an Amazon Kindle. Knowing which Kindle to buy is the next question, and it depends on your budget and your reading preferences. With this guide and our in-depth reviews, we’ll help you find just the right Kindle for you... Continue reading at PC World
[ PC World | 2019-11-07 21:51:00 UTC ]
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Penguin Ireland will publish New Zealand rugby union coach Joe Schmidt’s memoir later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:38:57 UTC ]
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A new scheme developed between The Literary Consultancy (TLC) and the Publishing Training Centre (PTC), funded by novelist Jude Cook, is helping to train aspiring editors in a series of free workshops and events. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 18:24:06 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Daunt Books Publishing has acquired debut novel The Coming Bad Days by poet and academic Sarah Bernstein. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 06:01:24 UTC ]
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The Brontë Parsonage Museum has launched a fundraising campaign to buy a rare manuscript by Charlotte Brontë. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 14:42:10 UTC ]
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Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
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Pan Macmillan non-fiction publisher Robin Harvie has a new leadership manual, Leadership Strategy and Tactics: Field Manual, by American ex-Navy SEAL Jocko Willink. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 14:20:16 UTC ]
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